How popular isLovisa in search?
In August 2026, there were an estimated 29.6K branded searches for Lovisa in New Zealand which is down 18% over the last 11 months. Lovisa holds 13.1% estimated Share of Search among New Zealand jewellery retailers and is ranked 4th of 8 competitors for search popularity.
Michael Hill26.4%
Pandora24.2%
Pascoes23.4%
Lovisa13.1%
Stewart Dawsons4.4%
Walker & Hall4.3%
Goldmark2.1%
Partridge Jewellers2.1%
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Which jewellery retailers compete with Lovisa?
Share of Search by month for Michael Hill, Pandora, Pascoes, Lovisa, Stewart Dawsons, Walker & Hall, Goldmark, Partridge Jewellers. The figures are in the table below the chart.
View monthly share of search table
| Month | Michael Hill | Pandora | Pascoes | Lovisa | Stewart Dawsons | Walker & Hall | Goldmark | Partridge Jewellers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 21.3% | 25.2% | 14.7% | 4.7% | 5.3% | 1.7% | 2.5% |
| Nov 2025 | 25.7% | 25.9% | 22.9% | 13.7% | 4.2% | 4% | 1.9% | 1.7% |
| Dec 2025 | 23% | 26.7% | 25.9% | 12.7% | 4.2% | 4% | 2% | 1.4% |
| Jan 2026 | 26.1% | 22.2% | 22.5% | 15.2% | 5% | 4.8% | 1.9% | 2.3% |
| Feb 2026 | 28.9% | 20.7% | 23.4% | 13.6% | 4.5% | 5.1% | 1.7% | 2.1% |
| Mar 2026 | 26.5% | 21.6% | 21.5% | 15.3% | 5.1% | 5.7% | 1.7% | 2.9% |
| Apr 2026 | 28.3% | 20.6% | 22.7% | 14.2% | 4.8% | 5.2% | 1.8% | 2.3% |
| May 2026 | 25.7% | 25.8% | 22.5% | 12.6% | 4.2% | 4.9% | 1.8% | 2.4% |
| Jun 2026 | 24.3% | 26.9% | 21.4% | 14.3% | 4.7% | 4.7% | 1.5% | 2.2% |
| Jul 2026 | 24.2% | 24.1% | 22.8% | 15% | 4.9% | 4.8% | 1.8% | 2.4% |
| Aug 2026 | 26.4% | 24.2% | 23.4% | 13.1% | 4.4% | 4.3% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.4% | 59.5K | +25.3% | +2.2 points | |
| 2, held 2nd | 24.2% | 54.5K | +15.3% | +0.1 points | |
| 3, held 3rd | 23.4% | 52.8K | +17.9% | +0.6 points | |
| 4, held 4th | 13.1% | 29.6K | +0.2% | -1.9 points | |
| 5, held 5th | 4.4% | 10K | +3% | -0.5 points | |
| 6, held 6th | 4.3% | 9.7K | +2.2% | -0.5 points | |
| 7, moved from 8th to 7th | 2.1% | 4.8K | +38.2% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.1% | 4.8K | +1.3% | -0.3 pointsmoved from 7th to 8th |
26.4%
held 1st · 59.5K estimated branded searches · +25.3% vs prior month · +2.2 points
2.
Pandora24.2%
held 2nd · 54.5K estimated branded searches · +15.3% vs prior month · +0.1 points
3.
Pascoes23.4%
held 3rd · 52.8K estimated branded searches · +17.9% vs prior month · +0.6 points
4.
Lovisa13.1%
held 4th · 29.6K estimated branded searches · +0.2% vs prior month · -1.9 points
4.4%
held 5th · 10K estimated branded searches · +3% vs prior month · -0.5 points
4.3%
held 6th · 9.7K estimated branded searches · +2.2% vs prior month · -0.5 points
7.
Goldmark2.1%
moved from 8th to 7th · 4.8K estimated branded searches · +38.2% vs prior month · +0.4 points
2.1%
moved from 7th to 8th · 4.8K estimated branded searches · +1.3% vs prior month · -0.3 points
Compare search popularity between Lovisa and its closest rivals
How has branded search demand for Lovisa changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lovisa in New Zealand fell from 36K to 29.6K.
- Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand decreased from 14.7% to 13.1%.
- Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand peaked at 15.3% in March 2026 and was lowest at 12.6% in May 2026.
How did search popularity change for New Zealand jewellery retailers in August 2026?
6 changes
In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.
In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.
In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.
In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.
In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.
In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.
How is Lovisa measured?
Brandwave collects information about searches that people make online using Lovisa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- bracelets lovisa
- lola lovisa
- lovisa
- lovisa bayfair
- lovisa botany
- lovisa centre place
- lovisa co nz
- lovisa earrings
- lovisa jewellery
- lovisa near me
- lovisa necklaces
- lovisa northlands
- lovisa nz
- lovisa online
- lovisa pearl earrings
- lovisa pearl necklaces
- lovisa rings
- lovisa sale
- lovisa shop
- lovisa sylvia park
- lovisa the base
- lovisa xmas earrings
Do you work for Lovisa? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lovisa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.