Michael Hill vs Stewart Dawsons:Which is more popular by branded search in New Zealand?
In August 2026, Michael Hill had more branded searches than Stewart Dawsons among jewellery retailers in New Zealand. Michael Hill was estimated to have 59.5K branded searches compared to Stewart Dawsons’ 10K, and held a 26.4% Share of Search versus Stewart Dawsons’ 4.4%.
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Which is more popular in search, Michael Hill or Stewart Dawsons?
Compare the jewellery stores New Zealanders buy engagement rings, watches and gifts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michael Hill, Stewart Dawsons. The figures are in the table below the chart.
View monthly share of search table
| Month | Michael Hill | Pandora | Pascoes | Lovisa | Stewart Dawsons | Walker & Hall | Goldmark | Partridge Jewellers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 21.3% | 25.2% | 14.7% | 4.7% | 5.3% | 1.7% | 2.5% |
| Nov 2025 | 25.7% | 25.9% | 22.9% | 13.7% | 4.2% | 4% | 1.9% | 1.7% |
| Dec 2025 | 23% | 26.7% | 25.9% | 12.7% | 4.2% | 4% | 2% | 1.4% |
| Jan 2026 | 26.1% | 22.2% | 22.5% | 15.2% | 5% | 4.8% | 1.9% | 2.3% |
| Feb 2026 | 28.9% | 20.7% | 23.4% | 13.6% | 4.5% | 5.1% | 1.7% | 2.1% |
| Mar 2026 | 26.5% | 21.6% | 21.5% | 15.3% | 5.1% | 5.7% | 1.7% | 2.9% |
| Apr 2026 | 28.3% | 20.6% | 22.7% | 14.2% | 4.8% | 5.2% | 1.8% | 2.3% |
| May 2026 | 25.7% | 25.8% | 22.5% | 12.6% | 4.2% | 4.9% | 1.8% | 2.4% |
| Jun 2026 | 24.3% | 26.9% | 21.4% | 14.3% | 4.7% | 4.7% | 1.5% | 2.2% |
| Jul 2026 | 24.2% | 24.1% | 22.8% | 15% | 4.9% | 4.8% | 1.8% | 2.4% |
| Aug 2026 | 26.4% | 24.2% | 23.4% | 13.1% | 4.4% | 4.3% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Michael Hill and Stewart Dawsons comparison changed over the last 12 months?
3 findings
- Michael Hill was ahead of Stewart Dawsons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand moved from 24.6% to 26.4%, and its estimated monthly branded searches moved from 60.5K to 59.5K.
- Across the 11 months ending August 2026, Stewart Dawsons’ estimated Share of Search among jewellery retailers in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 11.6K to 10K.
How did search popularity change for New Zealand jewellery retailers in August 2026?
2 changes
In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.
In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Michael Hill’s and Stewart Dawsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Michael Hill
30 branded search terms
- michael hill
- michael hill au
- michael hill botany
- michael hill charm
- michael hill earrings
- michael hill engagement rings
- michael hill jewellery
- michael hill lynnmall
- michael hill near me
- michael hill north west
- michael hill northlands
- michael hill nz
- michael hill online
- michael hill palms
- michael hill queen st
- michael hill richmond
- michael hill rings
- michael hill sales
- michael hill shop
- michael hill st lukes
- michael hill sylvia park
- michael hill the base
- michael hill the palms
- michaelhill
- michaelhill co nz
- michaelhill earrings
- michaelhill jewellery
- michaelhill nz
- michaelhill rings
- sir michael hill
Stewart Dawsons
12 branded search terms
- stewart dawsons
- stewart dawsons botany
- stewart dawsons earrings
- stewart dawsons engagement rings
- stewart dawsons jewellery
- stewart dawsons lower hutt
- stewart dawsons near me
- stewart dawsons nz
- stewart dawsons online
- stewart dawsons rings
- stewartdawsons
- stewartdawsons co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.