Pandora vs Swarovski:Which is more popular by branded search in New Zealand?
In August 2026, Pandora had more branded searches than Swarovski among jewellery brands in New Zealand. Pandora was estimated to have 54.5K branded searches compared to Swarovski’s 23.6K, and held a 56.4% Share of Search versus Swarovski’s 24.4%.
Follow Pandora vs Swarovski and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Pandora or Swarovski?
Compare the jewellery brands New Zealanders buy and gift. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pandora, Swarovski. The figures are in the table below the chart.
View monthly share of search table
| Month | Pandora | Swarovski | Tiffany & Co. | Meadowlark | Mejuri | Thomas Sabo |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 25.2% | 15.5% | 0.95% | 0.95% | 0.58% |
| Nov 2025 | 59.4% | 27.4% | 11% | 0.81% | 0.86% | 0.53% |
| Dec 2025 | 60.7% | 26.6% | 11% | 0.76% | 0.53% | 0.44% |
| Jan 2026 | 53.5% | 28.4% | 15.5% | 1.1% | 0.85% | 0.58% |
| Feb 2026 | 52.9% | 27.3% | 17% | 1.3% | 0.86% | 0.64% |
| Mar 2026 | 50.1% | 30.7% | 16.4% | 1.5% | 0.84% | 0.51% |
| Apr 2026 | 52.4% | 28.1% | 16.6% | 1.2% | 1% | 0.62% |
| May 2026 | 58.3% | 25.1% | 13.8% | 1.2% | 1.2% | 0.48% |
| Jun 2026 | 58.3% | 24.8% | 13.9% | 1.3% | 1.2% | 0.51% |
| Jul 2026 | 53.6% | 27% | 15.9% | 1.4% | 1.5% | 0.57% |
| Aug 2026 | 56.4% | 24.4% | 16.2% | 1.4% | 0.96% | 0.64% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pandora and Swarovski comparison changed over the last 12 months?
3 findings
- Pandora was ahead of Swarovski in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery brands in New Zealand moved from 56.7% to 56.4%, and its estimated monthly branded searches moved from 52.4K to 54.5K.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand moved from 25.2% to 24.4%, and its estimated monthly branded searches moved from 23.3K to 23.6K.
How did search popularity change for New Zealand jewellery brands in August 2026?
2 changes
In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.
In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Pandora’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pandora
23 branded search terms
- bracelet gold pandora
- childrens pandora bracelet
- engagement rings pandora
- engraved jewellery pandora
- engraved pandora bracelet
- pandora bracelet
- pandora bracelet charms sale
- pandora bracelet tennis
- pandora charm bracelet
- pandora charms
- pandora charms in gold
- pandora earrings
- pandora jewellery
- pandora jewelry promise rings
- pandora necklace
- pandora nz
- pandora nz charms
- pandora nz earrings
- pandora rings
- pandora rings gold
- pandora sale rings
- pandora silver rings
- silver pandora bracelet
Swarovski
20 branded search terms
- swarovski
- swarovski aus
- swarovski bracelet
- swarovski charms
- swarovski com
- swarovski crystals
- swarovski earrings
- swarovski gold bracelet
- swarovski jewelry
- swarovski near me
- swarovski necklace
- swarovski necklace tennis
- swarovski nz
- swarovski online
- swarovski outlet
- swarovski pendants
- swarovski sale
- swarovski shop near me
- swarovski swan necklace
- swarovski tennis bracelet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.