Swarovski vs Tiffany & Co.:Which is more popular by branded search in New Zealand?
In August 2026, Swarovski had more branded searches than Tiffany & Co. among jewellery brands in New Zealand. Swarovski was estimated to have 23.6K branded searches compared to Tiffany & Co.’s 15.6K, and held a 24.4% Share of Search versus Tiffany & Co.’s 16.2%.
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Which is more popular in search, Swarovski or Tiffany & Co.?
Compare the jewellery brands New Zealanders buy and gift. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swarovski, Tiffany & Co.. The figures are in the table below the chart.
View monthly share of search table
| Month | Pandora | Swarovski | Tiffany & Co. | Meadowlark | Mejuri | Thomas Sabo |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 25.2% | 15.5% | 0.95% | 0.95% | 0.58% |
| Nov 2025 | 59.4% | 27.4% | 11% | 0.81% | 0.86% | 0.53% |
| Dec 2025 | 60.7% | 26.6% | 11% | 0.76% | 0.53% | 0.44% |
| Jan 2026 | 53.5% | 28.4% | 15.5% | 1.1% | 0.85% | 0.58% |
| Feb 2026 | 52.9% | 27.3% | 17% | 1.3% | 0.86% | 0.64% |
| Mar 2026 | 50.1% | 30.7% | 16.4% | 1.5% | 0.84% | 0.51% |
| Apr 2026 | 52.4% | 28.1% | 16.6% | 1.2% | 1% | 0.62% |
| May 2026 | 58.3% | 25.1% | 13.8% | 1.2% | 1.2% | 0.48% |
| Jun 2026 | 58.3% | 24.8% | 13.9% | 1.3% | 1.2% | 0.51% |
| Jul 2026 | 53.6% | 27% | 15.9% | 1.4% | 1.5% | 0.57% |
| Aug 2026 | 56.4% | 24.4% | 16.2% | 1.4% | 0.96% | 0.64% |
| Sep 2026 | — | — | — | — | — | — |
How has the Swarovski and Tiffany & Co. comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Tiffany & Co. in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand moved from 25.2% to 24.4%, and its estimated monthly branded searches moved from 23.3K to 23.6K.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand moved from 15.5% to 16.2%, and its estimated monthly branded searches moved from 14.4K to 15.6K.
How did search popularity change for New Zealand jewellery brands in August 2026?
2 changes
In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.
Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Swarovski’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swarovski
20 branded search terms
- swarovski
- swarovski aus
- swarovski bracelet
- swarovski charms
- swarovski com
- swarovski crystals
- swarovski earrings
- swarovski gold bracelet
- swarovski jewelry
- swarovski near me
- swarovski necklace
- swarovski necklace tennis
- swarovski nz
- swarovski online
- swarovski outlet
- swarovski pendants
- swarovski sale
- swarovski shop near me
- swarovski swan necklace
- swarovski tennis bracelet
Tiffany & Co.
14 branded search terms
- tiffany
- tiffany & co charms
- tiffany & co earrings
- tiffany & co near me
- tiffany & co nz
- tiffany and co blue
- tiffany and co engagement rings
- tiffany and co rings
- tiffany bracelet
- tiffany co charms
- tiffany co earrings
- tiffany com au
- tiffany necklace
- tiffany s
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