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Designer jewellery brands in New Zealand:Which brands are most popular in search?

In August 2026, Stolen Girlfriends Club was the most searched among designer jewellery brands in New Zealand, with an estimated 6K branded searches and 26.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Stolen Girlfriends Club26.6%
  2. Zoe & Morgan20.6%
  3. Bare Jewellery16%
  4. Morris & Watson13%
  5. Nick Von K12.9%
  6. Meadowlark6%
  7. Silk & Steel4.9%

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Share of SearchLeaderboard

Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among designer jewellery brands in New Zealand, by month

Share of Search by month for Stolen Girlfriends Club, Zoe & Morgan, Bare Jewellery, Morris & Watson, Nick Von K, Meadowlark, Silk & Steel. The figures are in the table below the chart.

View monthly share of search table
MonthStolen Girlfriends ClubZoe & MorganBare JewelleryMorris & WatsonNick Von KMeadowlarkSilk & Steel
Oct 202518.5%21.3%14.5%26.2%11.1%3.4%5.1%
Nov 202521.8%29.4%21.2%9.6%10.7%3.1%4.1%
Dec 202522%24.9%15.7%16.1%12%4.2%5%
Jan 202617%20.7%12.5%33.7%8.9%3.7%3.5%
Feb 202614.9%17.5%11.6%38.1%9.8%4.2%4%
Mar 202619.1%24.3%18.6%21.2%8.9%3.9%4.1%
Apr 202620.6%22.5%13.4%17.8%13.9%5%6.9%
May 202622.3%20.9%15.4%16.3%13.3%5.5%6.2%
Jun 202626.5%16.1%20.9%15.7%11.3%5.2%4.3%
Jul 202622.1%28.7%12.9%13%13.8%5.5%4.1%
Aug 202626.6%20.6%16%13%12.9%6%4.9%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Stolen Girlfriends Club

    26.6%

    moved from 2nd to 1st · 6K estimated branded searches · +20.9% vs prior month · +4.5 points

  2. 2.Zoe & Morgan

    20.6%

    moved from 1st to 2nd · 4.6K estimated branded searches · -28% vs prior month · -8.1 points

  3. 3.Bare Jewellery

    16%

    moved from 5th to 3rd · 3.6K estimated branded searches · +24.7% vs prior month · +3.1 points

  4. 4.Morris & Watson

    13%

    held 4th · 2.9K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Nick Von K

    12.9%

    moved from 3rd to 5th · 2.9K estimated branded searches · -6.2% vs prior month · -0.9 points

  6. 6.Meadowlark

    6%

    held 6th · 1.3K estimated branded searches · +8.1% vs prior month · +0.4 points

  7. 7.Silk & Steel

    4.9%

    held 7th · 1.1K estimated branded searches · +22% vs prior month · +0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among designer jewellery brands in New Zealand?

In August 2026, Stolen Girlfriends Club was the most searched among designer jewellery brands in New Zealand, with an estimated 6K branded searches and 26.6% estimated Share of Search within this set. Zoe & Morgan is in 2nd place, 6 percentage points behind at 20.6% Share of Search.

New Zealand designer jewellery brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stolen Girlfriends Club18.5% → 26.6%26.6%Aug 202614.9%Feb 20263rd → 1st
Zoe & Morgan21.3% → 20.6%29.4%Nov 202516.1%Jun 20262nd
Bare Jewellery14.5% → 16%21.2%Nov 202511.6%Feb 20264th → 3rd
Morris & Watson26.2% → 13%38.1%Feb 20269.6%Nov 20251st → 4th
Nick Von K11.1% → 12.9%13.9%Apr 20268.9%Jan 20265th
Meadowlark3.4% → 6%6%Aug 20263.1%Nov 20257th → 6th
Silk & Steel5.1% → 4.9%6.9%Apr 20263.5%Jan 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stolen Girlfriends Club’s estimated Share of Search among designer jewellery brands in New Zealand increased from 18.5% to 26.6%.
  • Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand decreased from 21.3% to 20.6%.
  • Across the 11 months ending August 2026, Bare Jewellery’s estimated Share of Search among designer jewellery brands in New Zealand increased from 14.5% to 16%.
  • Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand decreased from 26.2% to 13%.
  • Across the 11 months ending August 2026, Nick Von K’s estimated Share of Search among designer jewellery brands in New Zealand increased from 11.1% to 12.9%.
  • Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand increased from 3.4% to 6%.
  • Across the 11 months ending August 2026, Stolen Girlfriends Club’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 26.6% in August 2026 and was lowest at 14.9% in February 2026.
  • Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 29.4% in November 2025 and was lowest at 16.1% in June 2026.
  • Across the 11 months ending August 2026, Bare Jewellery’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 21.2% in November 2025 and was lowest at 11.6% in February 2026.
  • Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 38.1% in February 2026 and was lowest at 9.6% in November 2025.
  • Across the 11 months ending August 2026, Nick Von K’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 13.9% in April 2026 and was lowest at 8.9% in January 2026.
  • Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 6% in August 2026 and was lowest at 3.1% in November 2025.
  • Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 6.9% in April 2026 and was lowest at 3.5% in January 2026.
  • Across the 11 months ending August 2026, Stolen Girlfriends Club rose from 3rd to 1st among designer jewellery brands in New Zealand.
  • Across the 11 months ending August 2026, Bare Jewellery rose from 4th to 3rd among designer jewellery brands in New Zealand.
  • Across the 11 months ending August 2026, Morris & Watson fell from 1st to 4th among designer jewellery brands in New Zealand.
  • Across the 11 months ending August 2026, Meadowlark rose from 7th to 6th among designer jewellery brands in New Zealand.
  • Across the 11 months ending August 2026, Silk & Steel fell from 6th to 7th among designer jewellery brands in New Zealand.

How did search popularity change for New Zealand designer jewellery brands in August 2026?

  1. In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.

  2. In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.

  3. In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.

  4. In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.

  5. In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.

  6. Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.

  7. Estimated monthly branded searches for Meadowlark in New Zealand rose 52.3% over 11 measured months, from 880 to 1.3K in August 2026.

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