Brandwave

How popular isZoe & Morgan in search?

In August 2026, there were an estimated 4.6K branded searches for Zoe & Morgan in New Zealand which is down 16% over the last 11 months. Zoe & Morgan holds 20.6% estimated Share of Search among New Zealand designer jewellery brands and is ranked 2nd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Stolen Girlfriends Club26.6%
  2. Zoe & Morgan20.6%
  3. Bare Jewellery16%
  4. Morris & Watson13%
  5. Nick Von K12.9%
  6. Meadowlark6%
  7. Silk & Steel4.9%
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Which designer jewellery brands compete with Zoe & Morgan?

Zoe & Morgan against designer jewellery brands in New Zealand, by month

Share of Search by month for Stolen Girlfriends Club, Zoe & Morgan, Bare Jewellery, Morris & Watson, Nick Von K, Meadowlark, Silk & Steel. The figures are in the table below the chart.

View monthly share of search table
MonthStolen Girlfriends ClubZoe & MorganBare JewelleryMorris & WatsonNick Von KMeadowlarkSilk & Steel
Oct 202518.5%21.3%14.5%26.2%11.1%3.4%5.1%
Nov 202521.8%29.4%21.2%9.6%10.7%3.1%4.1%
Dec 202522%24.9%15.7%16.1%12%4.2%5%
Jan 202617%20.7%12.5%33.7%8.9%3.7%3.5%
Feb 202614.9%17.5%11.6%38.1%9.8%4.2%4%
Mar 202619.1%24.3%18.6%21.2%8.9%3.9%4.1%
Apr 202620.6%22.5%13.4%17.8%13.9%5%6.9%
May 202622.3%20.9%15.4%16.3%13.3%5.5%6.2%
Jun 202626.5%16.1%20.9%15.7%11.3%5.2%4.3%
Jul 202622.1%28.7%12.9%13%13.8%5.5%4.1%
Aug 202626.6%20.6%16%13%12.9%6%4.9%
Sep 2026———————

  1. 1.Stolen Girlfriends Club

    26.6%

    moved from 2nd to 1st · 6K estimated branded searches · +20.9% vs prior month · +4.5 points

  2. 2.Zoe & Morgan

    20.6%

    moved from 1st to 2nd · 4.6K estimated branded searches · -28% vs prior month · -8.1 points

  3. 3.Bare Jewellery

    16%

    moved from 5th to 3rd · 3.6K estimated branded searches · +24.7% vs prior month · +3.1 points

  4. 4.Morris & Watson

    13%

    held 4th · 2.9K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Nick Von K

    12.9%

    moved from 3rd to 5th · 2.9K estimated branded searches · -6.2% vs prior month · -0.9 points

  6. 6.Meadowlark

    6%

    held 6th · 1.3K estimated branded searches · +8.1% vs prior month · +0.4 points

  7. 7.Silk & Steel

    4.9%

    held 7th · 1.1K estimated branded searches · +22% vs prior month · +0.9 points

Compare search popularity between Zoe & Morgan and its closest rivals

How has branded search demand for Zoe & Morgan changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zoe & Morgan in New Zealand fell from 5.5K to 4.6K.
  • Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand decreased from 21.3% to 20.6%.
  • Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 29.4% in November 2025 and was lowest at 16.1% in June 2026.

How did search popularity change for New Zealand designer jewellery brands in August 2026?

  1. In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.

  2. In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.

  3. In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.

  4. In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.

  5. In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.

  6. Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.

How is Zoe & Morgan measured?

Brandwave collects information about searches that people make online using Zoe & Morgan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • zoe & morgan
  • zoe & morgan earrings
  • zoe & morgan jewellery
  • zoe & morgan near me
  • zoe & morgan necklace
  • zoe & morgan nz
  • zoe & morgan rings
  • zoe and morgan bracelet
  • zoe and morgan earrings
  • zoe and morgan gypsy heart earrings
  • zoe and morgan heart earrings
  • zoe and morgan jewellery
  • zoe and morgan necklace
  • zoe and morgan rings
  • zoe morgan
  • zoe morgan earrings
  • zoe morgan jewellery
  • zoe morgan necklace
  • zoe morgan rings
  • zoeandmorgan com
  • zoemorgan

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How the Brand Demand Index is measured

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