How popular isSilk & Steel in search?
In August 2026, there were an estimated 1.1K branded searches for Silk & Steel in New Zealand which is down 15.3% over the last 11 months. Silk & Steel holds 4.9% estimated Share of Search among New Zealand designer jewellery brands and is ranked 7th of 7 competitors for search popularity.
Stolen Girlfriends Club26.6%
Zoe & Morgan20.6%
Bare Jewellery16%
Morris & Watson13%
Nick Von K12.9%
Meadowlark6%
Silk & Steel4.9%
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Which designer jewellery brands compete with Silk & Steel?
Share of Search by month for Stolen Girlfriends Club, Zoe & Morgan, Bare Jewellery, Morris & Watson, Nick Von K, Meadowlark, Silk & Steel. The figures are in the table below the chart.
View monthly share of search table
| Month | Stolen Girlfriends Club | Zoe & Morgan | Bare Jewellery | Morris & Watson | Nick Von K | Meadowlark | Silk & Steel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 21.3% | 14.5% | 26.2% | 11.1% | 3.4% | 5.1% |
| Nov 2025 | 21.8% | 29.4% | 21.2% | 9.6% | 10.7% | 3.1% | 4.1% |
| Dec 2025 | 22% | 24.9% | 15.7% | 16.1% | 12% | 4.2% | 5% |
| Jan 2026 | 17% | 20.7% | 12.5% | 33.7% | 8.9% | 3.7% | 3.5% |
| Feb 2026 | 14.9% | 17.5% | 11.6% | 38.1% | 9.8% | 4.2% | 4% |
| Mar 2026 | 19.1% | 24.3% | 18.6% | 21.2% | 8.9% | 3.9% | 4.1% |
| Apr 2026 | 20.6% | 22.5% | 13.4% | 17.8% | 13.9% | 5% | 6.9% |
| May 2026 | 22.3% | 20.9% | 15.4% | 16.3% | 13.3% | 5.5% | 6.2% |
| Jun 2026 | 26.5% | 16.1% | 20.9% | 15.7% | 11.3% | 5.2% | 4.3% |
| Jul 2026 | 22.1% | 28.7% | 12.9% | 13% | 13.8% | 5.5% | 4.1% |
| Aug 2026 | 26.6% | 20.6% | 16% | 13% | 12.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 26.6% | 6K | +20.9% | +4.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.6% | 4.6K | -28% | -8.1 pointsmoved from 1st to 2nd | |
| 3, moved from 5th to 3rd | 16% | 3.6K | +24.7% | +3.1 pointsmoved from 5th to 3rd | |
| 4, held 4th | 13% | 2.9K | 0% | 0 points | |
| 5, moved from 3rd to 5th | 12.9% | 2.9K | -6.2% | -0.9 pointsmoved from 3rd to 5th | |
| 6, held 6th | 6% | 1.3K | +8.1% | +0.4 points | |
| 7, held 7th | 4.9% | 1.1K | +22% | +0.9 points |
26.6%
moved from 2nd to 1st · 6K estimated branded searches · +20.9% vs prior month · +4.5 points
20.6%
moved from 1st to 2nd · 4.6K estimated branded searches · -28% vs prior month · -8.1 points
16%
moved from 5th to 3rd · 3.6K estimated branded searches · +24.7% vs prior month · +3.1 points
13%
held 4th · 2.9K estimated branded searches · 0% vs prior month · 0 points
12.9%
moved from 3rd to 5th · 2.9K estimated branded searches · -6.2% vs prior month · -0.9 points
6%
held 6th · 1.3K estimated branded searches · +8.1% vs prior month · +0.4 points
4.9%
held 7th · 1.1K estimated branded searches · +22% vs prior month · +0.9 points
Compare search popularity between Silk & Steel and its closest rivals
- Silk & Steel vs Zoe & Morgan: compare search popularity
- Silk & Steel vs Bare Jewellery: compare search popularity
- Silk & Steel vs Morris & Watson: compare search popularity
- Silk & Steel vs Nick Von K: compare search popularity
- Silk & Steel vs Meadowlark: compare search popularity
- Compare Silk & Steel with any brand
How has branded search demand for Silk & Steel changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Silk & Steel in New Zealand fell from 1.3K to 1.1K.
- Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 6.9% in April 2026 and was lowest at 3.5% in January 2026.
- Across the 11 months ending August 2026, Silk & Steel fell from 6th to 7th among designer jewellery brands in New Zealand.
How did search popularity change for New Zealand designer jewellery brands in August 2026?
6 changes
In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.
In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.
In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.
Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.
How is Silk & Steel measured?
Brandwave collects information about searches that people make online using Silk & Steel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- silk & steel
- silk & steel jewellery
- silk and steel earrings
- silk and steel jewellery
- silk and steel necklace
- silk and steel rings
- silk steel
- silksteel
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Is Silk & Steel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.