Brandwave

Silk & Steel vs Zoe & Morgan:Which is more popular by branded search in New Zealand?

In August 2026, Zoe & Morgan had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Zoe & Morgan was estimated to have 4.6K branded searches compared to Silk & Steel’s 1.1K, and held a 20.6% Share of Search versus Silk & Steel’s 4.9%.

Share of Search among designer jewellery brands in New Zealand in August 2026Which is more popular in search, Silk & Steel or Zoe & Morgan?
Silk & Steel4.9%1.1K searches
vs
Zoe & Morgan20.6%4.6K searches
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Which is more popular in search, Silk & Steel or Zoe & Morgan?

Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Silk & Steel and Zoe & Morgan among designer jewellery brands in New Zealand, by month

Share of Search by month for Zoe & Morgan, Silk & Steel. The figures are in the table below the chart.

View monthly share of search table
MonthStolen Girlfriends ClubZoe & MorganBare JewelleryMorris & WatsonNick Von KMeadowlarkSilk & Steel
Oct 202518.5%21.3%14.5%26.2%11.1%3.4%5.1%
Nov 202521.8%29.4%21.2%9.6%10.7%3.1%4.1%
Dec 202522%24.9%15.7%16.1%12%4.2%5%
Jan 202617%20.7%12.5%33.7%8.9%3.7%3.5%
Feb 202614.9%17.5%11.6%38.1%9.8%4.2%4%
Mar 202619.1%24.3%18.6%21.2%8.9%3.9%4.1%
Apr 202620.6%22.5%13.4%17.8%13.9%5%6.9%
May 202622.3%20.9%15.4%16.3%13.3%5.5%6.2%
Jun 202626.5%16.1%20.9%15.7%11.3%5.2%4.3%
Jul 202622.1%28.7%12.9%13%13.8%5.5%4.1%
Aug 202626.6%20.6%16%13%12.9%6%4.9%
Sep 2026———————

How has the Silk & Steel and Zoe & Morgan comparison changed over the last 12 months?

How did search popularity change for New Zealand designer jewellery brands in August 2026?

  1. In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.

  2. In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.

  3. In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Silk & Steel’s and Zoe & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Silk & Steel

8 branded search terms

  • silk & steel
  • silk & steel jewellery
  • silk and steel earrings
  • silk and steel jewellery
  • silk and steel necklace
  • silk and steel rings
  • silk steel
  • silksteel

Zoe & Morgan

21 branded search terms

  • zoe & morgan
  • zoe & morgan earrings
  • zoe & morgan jewellery
  • zoe & morgan near me
  • zoe & morgan necklace
  • zoe & morgan nz
  • zoe & morgan rings
  • zoe and morgan bracelet
  • zoe and morgan earrings
  • zoe and morgan gypsy heart earrings
  • zoe and morgan heart earrings
  • zoe and morgan jewellery
  • zoe and morgan necklace
  • zoe and morgan rings
  • zoe morgan
  • zoe morgan earrings
  • zoe morgan jewellery
  • zoe morgan necklace
  • zoe morgan rings
  • zoeandmorgan com
  • zoemorgan

How the Brand Demand Index is measured

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