Morris & Watson vs Silk & Steel:Which is more popular by branded search in New Zealand?
In August 2026, Morris & Watson had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Morris & Watson was estimated to have 2.9K branded searches compared to Silk & Steel’s 1.1K, and held a 13% Share of Search versus Silk & Steel’s 4.9%.
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Which is more popular in search, Morris & Watson or Silk & Steel?
Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morris & Watson, Silk & Steel. The figures are in the table below the chart.
View monthly share of search table
| Month | Stolen Girlfriends Club | Zoe & Morgan | Bare Jewellery | Morris & Watson | Nick Von K | Meadowlark | Silk & Steel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 21.3% | 14.5% | 26.2% | 11.1% | 3.4% | 5.1% |
| Nov 2025 | 21.8% | 29.4% | 21.2% | 9.6% | 10.7% | 3.1% | 4.1% |
| Dec 2025 | 22% | 24.9% | 15.7% | 16.1% | 12% | 4.2% | 5% |
| Jan 2026 | 17% | 20.7% | 12.5% | 33.7% | 8.9% | 3.7% | 3.5% |
| Feb 2026 | 14.9% | 17.5% | 11.6% | 38.1% | 9.8% | 4.2% | 4% |
| Mar 2026 | 19.1% | 24.3% | 18.6% | 21.2% | 8.9% | 3.9% | 4.1% |
| Apr 2026 | 20.6% | 22.5% | 13.4% | 17.8% | 13.9% | 5% | 6.9% |
| May 2026 | 22.3% | 20.9% | 15.4% | 16.3% | 13.3% | 5.5% | 6.2% |
| Jun 2026 | 26.5% | 16.1% | 20.9% | 15.7% | 11.3% | 5.2% | 4.3% |
| Jul 2026 | 22.1% | 28.7% | 12.9% | 13% | 13.8% | 5.5% | 4.1% |
| Aug 2026 | 26.6% | 20.6% | 16% | 13% | 12.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Morris & Watson and Silk & Steel comparison changed over the last 12 months?
3 findings
- Morris & Watson was ahead of Silk & Steel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand moved from 26.2% to 13%, and its estimated monthly branded searches moved from 6.8K to 2.9K.
- Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand moved from 5.1% to 4.9%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for New Zealand designer jewellery brands in August 2026?
3 changes
In August 2026, Bare Jewellery overtook Morris & Watson to rank 3rd among designer jewellery brands in New Zealand, at 16%.
In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Morris & Watson’s and Silk & Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Morris & Watson
3 branded search terms
- morris and watson jewellery
- morris and watson silver
- morris watson
Silk & Steel
8 branded search terms
- silk & steel
- silk & steel jewellery
- silk and steel earrings
- silk and steel jewellery
- silk and steel necklace
- silk and steel rings
- silk steel
- silksteel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.