How popular isBare Jewellery in search?
In August 2026, there were an estimated 3.6K branded searches for Bare Jewellery in New Zealand which held steady over the last 11 months. Bare Jewellery holds 16% estimated Share of Search among New Zealand designer jewellery brands and is ranked 3rd of 7 competitors for search popularity.
Stolen Girlfriends Club26.6%
Zoe & Morgan20.6%
Bare Jewellery16%
Morris & Watson13%
Nick Von K12.9%
Meadowlark6%
Silk & Steel4.9%
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Which designer jewellery brands compete with Bare Jewellery?
Share of Search by month for Stolen Girlfriends Club, Zoe & Morgan, Bare Jewellery, Morris & Watson, Nick Von K, Meadowlark, Silk & Steel. The figures are in the table below the chart.
View monthly share of search table
| Month | Stolen Girlfriends Club | Zoe & Morgan | Bare Jewellery | Morris & Watson | Nick Von K | Meadowlark | Silk & Steel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 21.3% | 14.5% | 26.2% | 11.1% | 3.4% | 5.1% |
| Nov 2025 | 21.8% | 29.4% | 21.2% | 9.6% | 10.7% | 3.1% | 4.1% |
| Dec 2025 | 22% | 24.9% | 15.7% | 16.1% | 12% | 4.2% | 5% |
| Jan 2026 | 17% | 20.7% | 12.5% | 33.7% | 8.9% | 3.7% | 3.5% |
| Feb 2026 | 14.9% | 17.5% | 11.6% | 38.1% | 9.8% | 4.2% | 4% |
| Mar 2026 | 19.1% | 24.3% | 18.6% | 21.2% | 8.9% | 3.9% | 4.1% |
| Apr 2026 | 20.6% | 22.5% | 13.4% | 17.8% | 13.9% | 5% | 6.9% |
| May 2026 | 22.3% | 20.9% | 15.4% | 16.3% | 13.3% | 5.5% | 6.2% |
| Jun 2026 | 26.5% | 16.1% | 20.9% | 15.7% | 11.3% | 5.2% | 4.3% |
| Jul 2026 | 22.1% | 28.7% | 12.9% | 13% | 13.8% | 5.5% | 4.1% |
| Aug 2026 | 26.6% | 20.6% | 16% | 13% | 12.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 26.6% | 6K | +20.9% | +4.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.6% | 4.6K | -28% | -8.1 pointsmoved from 1st to 2nd | |
| 3, moved from 5th to 3rd | 16% | 3.6K | +24.7% | +3.1 pointsmoved from 5th to 3rd | |
| 4, held 4th | 13% | 2.9K | 0% | 0 points | |
| 5, moved from 3rd to 5th | 12.9% | 2.9K | -6.2% | -0.9 pointsmoved from 3rd to 5th | |
| 6, held 6th | 6% | 1.3K | +8.1% | +0.4 points | |
| 7, held 7th | 4.9% | 1.1K | +22% | +0.9 points |
26.6%
moved from 2nd to 1st · 6K estimated branded searches · +20.9% vs prior month · +4.5 points
20.6%
moved from 1st to 2nd · 4.6K estimated branded searches · -28% vs prior month · -8.1 points
16%
moved from 5th to 3rd · 3.6K estimated branded searches · +24.7% vs prior month · +3.1 points
13%
held 4th · 2.9K estimated branded searches · 0% vs prior month · 0 points
12.9%
moved from 3rd to 5th · 2.9K estimated branded searches · -6.2% vs prior month · -0.9 points
6%
held 6th · 1.3K estimated branded searches · +8.1% vs prior month · +0.4 points
4.9%
held 7th · 1.1K estimated branded searches · +22% vs prior month · +0.9 points
Compare search popularity between Bare Jewellery and its closest rivals
- Bare Jewellery vs Stolen Girlfriends Club: compare search popularity
- Bare Jewellery vs Zoe & Morgan: compare search popularity
- Bare Jewellery vs Morris & Watson: compare search popularity
- Bare Jewellery vs Nick Von K: compare search popularity
- Bare Jewellery vs Meadowlark: compare search popularity
- Compare Bare Jewellery with any brand
How has branded search demand for Bare Jewellery changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bare Jewellery in New Zealand held steady, from 3.8K to 3.6K.
- Across the 11 months ending August 2026, Bare Jewellery’s estimated Share of Search among designer jewellery brands in New Zealand increased from 14.5% to 16%.
- Across the 11 months ending August 2026, Bare Jewellery’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 21.2% in November 2025 and was lowest at 11.6% in February 2026.
- Across the 11 months ending August 2026, Bare Jewellery rose from 4th to 3rd among designer jewellery brands in New Zealand.
How did search popularity change for New Zealand designer jewellery brands in August 2026?
6 changes
In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.
In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.
In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.
Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.
How is Bare Jewellery measured?
Brandwave collects information about searches that people make online using Bare Jewellery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- bare jewellery
- bare jewellery near me
- bare jewellery nz
- barejewellery
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Is Bare Jewellery your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.