Bare Jewellery vs Morris & Watson:Which is more popular by branded search in New Zealand?
In August 2026, Bare Jewellery had more branded searches than Morris & Watson among designer jewellery brands in New Zealand. Bare Jewellery was estimated to have 3.6K branded searches compared to Morris & Watson’s 2.9K, and held a 16% Share of Search versus Morris & Watson’s 13%.
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Which is more popular in search, Bare Jewellery or Morris & Watson?
Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bare Jewellery, Morris & Watson. The figures are in the table below the chart.
View monthly share of search table
| Month | Stolen Girlfriends Club | Zoe & Morgan | Bare Jewellery | Morris & Watson | Nick Von K | Meadowlark | Silk & Steel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 21.3% | 14.5% | 26.2% | 11.1% | 3.4% | 5.1% |
| Nov 2025 | 21.8% | 29.4% | 21.2% | 9.6% | 10.7% | 3.1% | 4.1% |
| Dec 2025 | 22% | 24.9% | 15.7% | 16.1% | 12% | 4.2% | 5% |
| Jan 2026 | 17% | 20.7% | 12.5% | 33.7% | 8.9% | 3.7% | 3.5% |
| Feb 2026 | 14.9% | 17.5% | 11.6% | 38.1% | 9.8% | 4.2% | 4% |
| Mar 2026 | 19.1% | 24.3% | 18.6% | 21.2% | 8.9% | 3.9% | 4.1% |
| Apr 2026 | 20.6% | 22.5% | 13.4% | 17.8% | 13.9% | 5% | 6.9% |
| May 2026 | 22.3% | 20.9% | 15.4% | 16.3% | 13.3% | 5.5% | 6.2% |
| Jun 2026 | 26.5% | 16.1% | 20.9% | 15.7% | 11.3% | 5.2% | 4.3% |
| Jul 2026 | 22.1% | 28.7% | 12.9% | 13% | 13.8% | 5.5% | 4.1% |
| Aug 2026 | 26.6% | 20.6% | 16% | 13% | 12.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bare Jewellery and Morris & Watson comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Bare Jewellery took it in November 2025, Morris & Watson took it in December 2025, Bare Jewellery took it in June 2026, Morris & Watson took it in July 2026, Bare Jewellery took it in August 2026.
- Across the 11 months ending August 2026, Bare Jewellery’s estimated Share of Search among designer jewellery brands in New Zealand moved from 14.5% to 16%, and its estimated monthly branded searches moved from 3.8K to 3.6K.
- Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand moved from 26.2% to 13%, and its estimated monthly branded searches moved from 6.8K to 2.9K.
How did search popularity change for New Zealand designer jewellery brands in August 2026?
2 changes
In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bare Jewellery’s and Morris & Watson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bare Jewellery
4 branded search terms
- bare jewellery
- bare jewellery near me
- bare jewellery nz
- barejewellery
Morris & Watson
3 branded search terms
- morris and watson jewellery
- morris and watson silver
- morris watson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.