Bare Jewellery vs Stolen Girlfriends Club:Which is more popular by branded search in New Zealand?
In August 2026, Stolen Girlfriends Club had more branded searches than Bare Jewellery among designer jewellery brands in New Zealand. Stolen Girlfriends Club was estimated to have 6K branded searches compared to Bare Jewellery’s 3.6K, and held a 26.6% Share of Search versus Bare Jewellery’s 16%.
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Which is more popular in search, Bare Jewellery or Stolen Girlfriends Club?
Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stolen Girlfriends Club, Bare Jewellery. The figures are in the table below the chart.
View monthly share of search table
| Month | Stolen Girlfriends Club | Zoe & Morgan | Bare Jewellery | Morris & Watson | Nick Von K | Meadowlark | Silk & Steel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 21.3% | 14.5% | 26.2% | 11.1% | 3.4% | 5.1% |
| Nov 2025 | 21.8% | 29.4% | 21.2% | 9.6% | 10.7% | 3.1% | 4.1% |
| Dec 2025 | 22% | 24.9% | 15.7% | 16.1% | 12% | 4.2% | 5% |
| Jan 2026 | 17% | 20.7% | 12.5% | 33.7% | 8.9% | 3.7% | 3.5% |
| Feb 2026 | 14.9% | 17.5% | 11.6% | 38.1% | 9.8% | 4.2% | 4% |
| Mar 2026 | 19.1% | 24.3% | 18.6% | 21.2% | 8.9% | 3.9% | 4.1% |
| Apr 2026 | 20.6% | 22.5% | 13.4% | 17.8% | 13.9% | 5% | 6.9% |
| May 2026 | 22.3% | 20.9% | 15.4% | 16.3% | 13.3% | 5.5% | 6.2% |
| Jun 2026 | 26.5% | 16.1% | 20.9% | 15.7% | 11.3% | 5.2% | 4.3% |
| Jul 2026 | 22.1% | 28.7% | 12.9% | 13% | 13.8% | 5.5% | 4.1% |
| Aug 2026 | 26.6% | 20.6% | 16% | 13% | 12.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bare Jewellery and Stolen Girlfriends Club comparison changed over the last 12 months?
3 findings
- Stolen Girlfriends Club was ahead of Bare Jewellery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bare Jewellery’s estimated Share of Search among designer jewellery brands in New Zealand moved from 14.5% to 16%, and its estimated monthly branded searches moved from 3.8K to 3.6K.
- Across the 11 months ending August 2026, Stolen Girlfriends Club’s estimated Share of Search among designer jewellery brands in New Zealand moved from 18.5% to 26.6%, and its estimated monthly branded searches moved from 4.8K to 6K.
How did search popularity change for New Zealand designer jewellery brands in August 2026?
2 changes
In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.
In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
How each brand is measured
Brandwave collects information about searches that people make online using Bare Jewellery’s and Stolen Girlfriends Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bare Jewellery
4 branded search terms
- bare jewellery
- bare jewellery near me
- bare jewellery nz
- barejewellery
Stolen Girlfriends Club
14 branded search terms
- stolen girlfriends club
- stolen girlfriends club bangle
- stolen girlfriends club clothes
- stolen girlfriends club earrings
- stolen girlfriends club jewellery
- stolen girlfriends club near me
- stolen girlfriends club necklace
- stolen girlfriends club nz
- stolen girlfriends club online
- stolen girlfriends club rings
- stolen girlfriends club sale
- stolengirlfriendsclub
- stolengirlfriendsclub com
- stolengirlfriendsclub nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.