Nick Von K vs Silk & Steel:Which is more popular by branded search in New Zealand?
In August 2026, Nick Von K had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Nick Von K was estimated to have 2.9K branded searches compared to Silk & Steel’s 1.1K, and held a 12.9% Share of Search versus Silk & Steel’s 4.9%.
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Which is more popular in search, Nick Von K or Silk & Steel?
Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nick Von K, Silk & Steel. The figures are in the table below the chart.
View monthly share of search table
| Month | Stolen Girlfriends Club | Zoe & Morgan | Bare Jewellery | Morris & Watson | Nick Von K | Meadowlark | Silk & Steel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 21.3% | 14.5% | 26.2% | 11.1% | 3.4% | 5.1% |
| Nov 2025 | 21.8% | 29.4% | 21.2% | 9.6% | 10.7% | 3.1% | 4.1% |
| Dec 2025 | 22% | 24.9% | 15.7% | 16.1% | 12% | 4.2% | 5% |
| Jan 2026 | 17% | 20.7% | 12.5% | 33.7% | 8.9% | 3.7% | 3.5% |
| Feb 2026 | 14.9% | 17.5% | 11.6% | 38.1% | 9.8% | 4.2% | 4% |
| Mar 2026 | 19.1% | 24.3% | 18.6% | 21.2% | 8.9% | 3.9% | 4.1% |
| Apr 2026 | 20.6% | 22.5% | 13.4% | 17.8% | 13.9% | 5% | 6.9% |
| May 2026 | 22.3% | 20.9% | 15.4% | 16.3% | 13.3% | 5.5% | 6.2% |
| Jun 2026 | 26.5% | 16.1% | 20.9% | 15.7% | 11.3% | 5.2% | 4.3% |
| Jul 2026 | 22.1% | 28.7% | 12.9% | 13% | 13.8% | 5.5% | 4.1% |
| Aug 2026 | 26.6% | 20.6% | 16% | 13% | 12.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Nick Von K and Silk & Steel comparison changed over the last 12 months?
3 findings
- Nick Von K was ahead of Silk & Steel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nick Von K’s estimated Share of Search among designer jewellery brands in New Zealand moved from 11.1% to 12.9%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand moved from 5.1% to 4.9%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for New Zealand designer jewellery brands in August 2026?
3 changes
In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Nick Von K’s and Silk & Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nick Von K
6 branded search terms
- nick von k
- nick von k earrings
- nick von k jewellery
- nick von k necklace
- nick von k rings
- nickvonk
Silk & Steel
8 branded search terms
- silk & steel
- silk & steel jewellery
- silk and steel earrings
- silk and steel jewellery
- silk and steel necklace
- silk and steel rings
- silk steel
- silksteel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.