Stolen Girlfriends Club vs Zoe & Morgan:Which is more popular by branded search in New Zealand?
In August 2026, Stolen Girlfriends Club had more branded searches than Zoe & Morgan among designer jewellery brands in New Zealand. Stolen Girlfriends Club was estimated to have 6K branded searches compared to Zoe & Morgan’s 4.6K, and held a 26.6% Share of Search versus Zoe & Morgan’s 20.6%.
Follow Stolen Girlfriends Club vs Zoe & Morgan and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Stolen Girlfriends Club or Zoe & Morgan?
Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stolen Girlfriends Club, Zoe & Morgan. The figures are in the table below the chart.
View monthly share of search table
| Month | Stolen Girlfriends Club | Zoe & Morgan | Bare Jewellery | Morris & Watson | Nick Von K | Meadowlark | Silk & Steel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 21.3% | 14.5% | 26.2% | 11.1% | 3.4% | 5.1% |
| Nov 2025 | 21.8% | 29.4% | 21.2% | 9.6% | 10.7% | 3.1% | 4.1% |
| Dec 2025 | 22% | 24.9% | 15.7% | 16.1% | 12% | 4.2% | 5% |
| Jan 2026 | 17% | 20.7% | 12.5% | 33.7% | 8.9% | 3.7% | 3.5% |
| Feb 2026 | 14.9% | 17.5% | 11.6% | 38.1% | 9.8% | 4.2% | 4% |
| Mar 2026 | 19.1% | 24.3% | 18.6% | 21.2% | 8.9% | 3.9% | 4.1% |
| Apr 2026 | 20.6% | 22.5% | 13.4% | 17.8% | 13.9% | 5% | 6.9% |
| May 2026 | 22.3% | 20.9% | 15.4% | 16.3% | 13.3% | 5.5% | 6.2% |
| Jun 2026 | 26.5% | 16.1% | 20.9% | 15.7% | 11.3% | 5.2% | 4.3% |
| Jul 2026 | 22.1% | 28.7% | 12.9% | 13% | 13.8% | 5.5% | 4.1% |
| Aug 2026 | 26.6% | 20.6% | 16% | 13% | 12.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Stolen Girlfriends Club and Zoe & Morgan comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Stolen Girlfriends Club took it in May 2026, Zoe & Morgan took it in July 2026, Stolen Girlfriends Club took it in August 2026.
- Across the 11 months ending August 2026, Stolen Girlfriends Club’s estimated Share of Search among designer jewellery brands in New Zealand moved from 18.5% to 26.6%, and its estimated monthly branded searches moved from 4.8K to 6K.
- Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand moved from 21.3% to 20.6%, and its estimated monthly branded searches moved from 5.5K to 4.6K.
How did search popularity change for New Zealand designer jewellery brands in August 2026?
2 changes
In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.
In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Stolen Girlfriends Club’s and Zoe & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stolen Girlfriends Club
14 branded search terms
- stolen girlfriends club
- stolen girlfriends club bangle
- stolen girlfriends club clothes
- stolen girlfriends club earrings
- stolen girlfriends club jewellery
- stolen girlfriends club near me
- stolen girlfriends club necklace
- stolen girlfriends club nz
- stolen girlfriends club online
- stolen girlfriends club rings
- stolen girlfriends club sale
- stolengirlfriendsclub
- stolengirlfriendsclub com
- stolengirlfriendsclub nz
Zoe & Morgan
21 branded search terms
- zoe & morgan
- zoe & morgan earrings
- zoe & morgan jewellery
- zoe & morgan near me
- zoe & morgan necklace
- zoe & morgan nz
- zoe & morgan rings
- zoe and morgan bracelet
- zoe and morgan earrings
- zoe and morgan gypsy heart earrings
- zoe and morgan heart earrings
- zoe and morgan jewellery
- zoe and morgan necklace
- zoe and morgan rings
- zoe morgan
- zoe morgan earrings
- zoe morgan jewellery
- zoe morgan necklace
- zoe morgan rings
- zoeandmorgan com
- zoemorgan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.