Meadowlark vs Morris & Watson:Which is more popular by branded search in New Zealand?
In August 2026, Morris & Watson had more branded searches than Meadowlark among designer jewellery brands in New Zealand. Morris & Watson was estimated to have 2.9K branded searches compared to Meadowlark’s 1.3K, and held a 13% Share of Search versus Meadowlark’s 6%.
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Which is more popular in search, Meadowlark or Morris & Watson?
Compare the New Zealand designer jewellery brands shoppers buy for themselves and as gifts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morris & Watson, Meadowlark. The figures are in the table below the chart.
View monthly share of search table
| Month | Stolen Girlfriends Club | Zoe & Morgan | Bare Jewellery | Morris & Watson | Nick Von K | Meadowlark | Silk & Steel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 21.3% | 14.5% | 26.2% | 11.1% | 3.4% | 5.1% |
| Nov 2025 | 21.8% | 29.4% | 21.2% | 9.6% | 10.7% | 3.1% | 4.1% |
| Dec 2025 | 22% | 24.9% | 15.7% | 16.1% | 12% | 4.2% | 5% |
| Jan 2026 | 17% | 20.7% | 12.5% | 33.7% | 8.9% | 3.7% | 3.5% |
| Feb 2026 | 14.9% | 17.5% | 11.6% | 38.1% | 9.8% | 4.2% | 4% |
| Mar 2026 | 19.1% | 24.3% | 18.6% | 21.2% | 8.9% | 3.9% | 4.1% |
| Apr 2026 | 20.6% | 22.5% | 13.4% | 17.8% | 13.9% | 5% | 6.9% |
| May 2026 | 22.3% | 20.9% | 15.4% | 16.3% | 13.3% | 5.5% | 6.2% |
| Jun 2026 | 26.5% | 16.1% | 20.9% | 15.7% | 11.3% | 5.2% | 4.3% |
| Jul 2026 | 22.1% | 28.7% | 12.9% | 13% | 13.8% | 5.5% | 4.1% |
| Aug 2026 | 26.6% | 20.6% | 16% | 13% | 12.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Meadowlark and Morris & Watson comparison changed over the last 12 months?
3 findings
- Morris & Watson was ahead of Meadowlark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand moved from 3.4% to 6%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand moved from 26.2% to 13%, and its estimated monthly branded searches moved from 6.8K to 2.9K.
How did search popularity change for New Zealand designer jewellery brands in August 2026?
3 changes
In August 2026, Bare Jewellery overtook Morris & Watson to rank 3rd among designer jewellery brands in New Zealand, at 16%.
Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.
Estimated monthly branded searches for Meadowlark in New Zealand rose 52.3% over 11 measured months, from 880 to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Meadowlark’s and Morris & Watson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meadowlark
6 branded search terms
- meadowlark bracelet
- meadowlark charms
- meadowlark earrings
- meadowlark jewellery
- meadowlark necklace
- meadowlark rings
Morris & Watson
3 branded search terms
- morris and watson jewellery
- morris and watson silver
- morris watson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.