Swarovski vs Waterford:Which is more popular?
In September 2026, Swarovski had more branded searches than Waterford among champagne flutes brands in New Zealand. Swarovski had about 10,700 branded searches, while Waterford had 1,040. Swarovski made up 79.7% of all champagne flutes brand searches we track, and Waterford accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Waterford appeared in three of the five answers and Swarovski in one. Waterford was mentioned before Swarovski in every answer that named either.
Who do people search for more?
Swarovski, about 10 searches for every 1 for Waterford
Who does AI mention more?
Waterford, mentioned in 3 of 5 answers, Swarovski in 1
Who does AI recommend more?
Waterford, named ahead of Swarovski in 2 of 2 answers
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Top champagne flutes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Waterford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Swarovski was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Waterford was listed before Swarovski in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Riedel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spiegelau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Swarovski1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about champagne flutes brands
5 answers
Asked ChatGPT
“Which Champagne flutes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Champagne flutes brands in New Zealand?”
Asked ChatGPT
“What's the best Champagne flutes brand in New Zealand for gift occasions?”
Searched Google, AI Overview
“champagne glasses nz”
Searched Google, AI Overview
“crystal champagne flutes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Swarovski or Waterford more popular in search?
This chart shows how often people search Google for Swarovski and Waterford by name. Each line represents a brand's share of searches for all six champagne flutes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Swarovski, Waterford. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Waterford | Royal Doulton | Riedel | Spiegelau | Schott Zwiesel |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.8% | 6.4% | 8.1% | 2.6% | 1.3% | 0.83% |
| Nov 2025 | 86.8% | 4.1% | 4.9% | 2.7% | 0.77% | 0.77% |
| Dec 2025 | 87.9% | 3.7% | 4.7% | 2.2% | 0.78% | 0.78% |
| Jan 2026 | 81.1% | 6.5% | 8% | 2.4% | 0.88% | 1.1% |
| Feb 2026 | 80.9% | 7.5% | 6.8% | 2.9% | 0.84% | 1.1% |
| Mar 2026 | 81.4% | 7.5% | 6.4% | 2.7% | 1.1% | 0.84% |
| Apr 2026 | 80.5% | 7.3% | 8.2% | 2.1% | 1% | 0.82% |
| May 2026 | 83.5% | 5.4% | 7.2% | 2.2% | 0.7% | 0.9% |
| Jun 2026 | 79.9% | 7.3% | 8.5% | 2.3% | 0.82% | 1% |
| Jul 2026 | 80.5% | 7.8% | 7.8% | 1.9% | 1% | 1% |
| Aug 2026 | 79.3% | 9.4% | 6.5% | 2.8% | 1% | 1% |
| Sep 2026 | 79.7% | 7.8% | 7.4% | 2.8% | 1.3% | 1% |
How has the Swarovski and Waterford comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Waterford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swarovski’s share of searches among champagne flutes brands in New Zealand moved from 80.8% to 79.7%, and its estimated monthly branded searches moved from 10.8K to 10.7K.
- Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand moved from 6.4% to 7.8%, and its estimated monthly branded searches moved from 850 to 1K.
How did search popularity change for New Zealand champagne flutes brands in September 2026?
1 change
In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Swarovski’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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