Brandwave

Royal Doulton vs Waterford:Which is more popular?

In September 2026, Royal Doulton and Waterford were level in searches among champagne flutes brands in New Zealand, with an estimated 990 versus 1K branded searches, at 7.4% and 7.8% of the total. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Waterford appeared in three of the five answers and Royal Doulton in none.

Among champagne flutes brands in New Zealand in September 2026

Who do people search for more?

Waterford, about 5% more searches than Royal Doulton

Waterford 1K searchesRoyal Doulton 990 searches

Who does AI mention more?

Waterford, mentioned in 3 of 5 answers, Royal Doulton in 0

Waterford in 3 of 5Royal Doulton in 0 of 5

Who does AI recommend more?

Waterford, the only one of the two named

Waterford first in 2Royal Doulton never named

Follow Royal Doulton vs Waterford and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waterford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Royal Doulton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Spiegelau2nd
  3. Schott Zwiesel3rd
  4. Waterford4th
  5. Swarovski–
  6. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Riedel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spiegelau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Royal Doulton or Waterford more popular in search?

This chart shows how often people search Google for Royal Doulton and Waterford by name. Each line represents a brand's share of searches for all six champagne flutes brands we track, month by month, from searches in New Zealand.

Royal Doulton and Waterford among champagne flutes brands in New Zealand, by month

Share of searches by month for Waterford, Royal Doulton. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRoyal DoultonRiedelSpiegelauSchott Zwiesel
Oct 202580.8%6.4%8.1%2.6%1.3%0.83%
Nov 202586.8%4.1%4.9%2.7%0.77%0.77%
Dec 202587.9%3.7%4.7%2.2%0.78%0.78%
Jan 202681.1%6.5%8%2.4%0.88%1.1%
Feb 202680.9%7.5%6.8%2.9%0.84%1.1%
Mar 202681.4%7.5%6.4%2.7%1.1%0.84%
Apr 202680.5%7.3%8.2%2.1%1%0.82%
May 202683.5%5.4%7.2%2.2%0.7%0.9%
Jun 202679.9%7.3%8.5%2.3%0.82%1%
Jul 202680.5%7.8%7.8%1.9%1%1%
Aug 202679.3%9.4%6.5%2.8%1%1%
Sep 202679.7%7.8%7.4%2.8%1.3%1%

How has the Royal Doulton and Waterford comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Waterford took it in February 2026, Royal Doulton took it in April 2026, Waterford took it in August 2026.
  • Across the 12 months ending September 2026, Royal Doulton’s share of searches among champagne flutes brands in New Zealand moved from 8.1% to 7.4%, and its estimated monthly branded searches moved from 1.1K to 990.
  • Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand moved from 6.4% to 7.8%, and its estimated monthly branded searches moved from 850 to 1K.

How did search popularity change for New Zealand champagne flutes brands in September 2026?

2 changes

  1. In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%.

  2. In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Royal Doulton’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Doulton

9 branded search terms

  • bunnykins royal doulton
  • royal doulton
  • royal doulton 1815
  • royal doulton bowls
  • royal doulton china
  • royal doulton crockery
  • royal doulton figurines
  • royal doulton outlets
  • royaldoulton

Waterford

2 branded search terms

  • waterford
  • waterford crystal

How the Brand Demand Index is measured

Other head-to-heads among champagne flutes brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free