Brandwave

Royal Doulton vs Swarovski:Which is more popular?

In September 2026, Swarovski had more branded searches than Royal Doulton among champagne flutes brands in New Zealand. Swarovski had about 10,700 branded searches, while Royal Doulton had 990. Swarovski made up 79.7% of all champagne flutes brand searches we track, and Royal Doulton accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Swarovski appeared in one of the five answers and Royal Doulton in none.

Among champagne flutes brands in New Zealand in September 2026

Who do people search for more?

Swarovski, about 11 searches for every 1 for Royal Doulton

Swarovski 10.7K searchesRoyal Doulton 990 searches

Who does AI mention more?

Swarovski, mentioned in 1 of 5 answers, Royal Doulton in 0

Swarovski in 1 of 5Royal Doulton in 0 of 5

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swarovski was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Royal Doulton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Spiegelau2nd
  3. Schott Zwiesel3rd
  4. Waterford4th
  5. Swarovski–
  6. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Riedel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spiegelau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Royal Doulton or Swarovski more popular in search?

This chart shows how often people search Google for Royal Doulton and Swarovski by name. Each line represents a brand's share of searches for all six champagne flutes brands we track, month by month, from searches in New Zealand.

Royal Doulton and Swarovski among champagne flutes brands in New Zealand, by month

Share of searches by month for Swarovski, Royal Doulton. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRoyal DoultonRiedelSpiegelauSchott Zwiesel
Oct 202580.8%6.4%8.1%2.6%1.3%0.83%
Nov 202586.8%4.1%4.9%2.7%0.77%0.77%
Dec 202587.9%3.7%4.7%2.2%0.78%0.78%
Jan 202681.1%6.5%8%2.4%0.88%1.1%
Feb 202680.9%7.5%6.8%2.9%0.84%1.1%
Mar 202681.4%7.5%6.4%2.7%1.1%0.84%
Apr 202680.5%7.3%8.2%2.1%1%0.82%
May 202683.5%5.4%7.2%2.2%0.7%0.9%
Jun 202679.9%7.3%8.5%2.3%0.82%1%
Jul 202680.5%7.8%7.8%1.9%1%1%
Aug 202679.3%9.4%6.5%2.8%1%1%
Sep 202679.7%7.8%7.4%2.8%1.3%1%

How has the Royal Doulton and Swarovski comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand champagne flutes brands in September 2026?

1 change

  1. In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Royal Doulton’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Doulton

9 branded search terms

  • bunnykins royal doulton
  • royal doulton
  • royal doulton 1815
  • royal doulton bowls
  • royal doulton china
  • royal doulton crockery
  • royal doulton figurines
  • royal doulton outlets
  • royaldoulton

Swarovski

6 branded search terms

  • swarovski
  • swarovski aus
  • swarovski crystals
  • swarovski outlet
  • swarovski pendants
  • swarovski sale

How the Brand Demand Index is measured

Other head-to-heads among champagne flutes brands

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