Brandwave

How popular isWaterford?

In September 2026, people searched for Waterford by name about 1,040 times in New Zealand, a 22.4% increase from the previous year. These searches made up 7.8% of all New Zealand champagne flutes brand searches, placing Waterford second out of six brands. When we asked both ChatGPT and Google AI Overviews about champagne flutes brands, Waterford appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Waterford is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. SwarovskiShare of searches 79.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. WaterfordShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Royal DoultonShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RiedelShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. SpiegelauShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waterford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Waterford is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Spiegelau2nd
  3. Schott Zwiesel3rd
  4. Waterford4th
  5. Swarovski–
  6. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Riedel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spiegelau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which champagne flutes brands compete with Waterford?

Waterford against champagne flutes brands in New Zealand, by month

Share of searches by month for Swarovski, Waterford, Royal Doulton, Riedel. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRoyal DoultonRiedelSpiegelauSchott Zwiesel
Oct 202580.8%6.4%8.1%2.6%1.3%0.83%
Nov 202586.8%4.1%4.9%2.7%0.77%0.77%
Dec 202587.9%3.7%4.7%2.2%0.78%0.78%
Jan 202681.1%6.5%8%2.4%0.88%1.1%
Feb 202680.9%7.5%6.8%2.9%0.84%1.1%
Mar 202681.4%7.5%6.4%2.7%1.1%0.84%
Apr 202680.5%7.3%8.2%2.1%1%0.82%
May 202683.5%5.4%7.2%2.2%0.7%0.9%
Jun 202679.9%7.3%8.5%2.3%0.82%1%
Jul 202680.5%7.8%7.8%1.9%1%1%
Aug 202679.3%9.4%6.5%2.8%1%1%
Sep 202679.7%7.8%7.4%2.8%1.3%1%

  1. 1.Swarovski

    79.7%

    Held 1st. 10.7K estimated branded searches, -0.65% vs prior month. Share +0.4 points.

  2. 2.Waterford

    7.8%

    Held 2nd. 1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  3. 3.Royal Doulton

    7.4%

    Held 3rd. 990 estimated branded searches, +12.5% vs prior month. Share +0.9 points.

  4. 4.Riedel

    2.8%

    Held 4th. 380 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Spiegelau

    1.3%

    Moved from 6th to 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.2 points.

  6. 6.Schott Zwiesel

    1%

    Moved from 5th to 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Waterford and its closest rivals

Every comparison with Waterford

8 comparisons

How has branded search demand for Waterford changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Waterford in New Zealand rose from 850 to 1K.
  • Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand increased from 6.4% to 7.8%.
  • Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 3.7% in December 2025.
  • Across the 12 months ending September 2026, Waterford rose from 3rd to 2nd among champagne flutes brands in New Zealand.

How did search popularity change for New Zealand champagne flutes brands in September 2026?

4 changes

  1. In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%.

  2. In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%.

  3. In September 2026, Spiegelau rose from 6th to 5th among champagne flutes brands in New Zealand.

  4. In September 2026, Schott Zwiesel fell from 5th to 6th among champagne flutes brands in New Zealand.

How are Waterford’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Waterford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • waterford
  • waterford crystal

Do you work for Waterford? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Waterford compete?

Waterford is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Champagne flutes brands2nd of 67.8%Shown above
Glassware brands1st of 757.8%Show ranking
Beer glasses brands1st of 563%Show ranking
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Is Waterford your brand?

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