Bormioli Rocco vs Waterford:Which is more popular?
In September 2026, Waterford had more branded searches than Bormioli Rocco among glassware brands in New Zealand. Waterford had about 1,040 branded searches, while Bormioli Rocco had 90. Waterford made up 57.8% of all glassware brand searches we track, and Bormioli Rocco accounted for 5%. When we asked ChatGPT and Google AI Overviews about glassware brands, Bormioli Rocco appeared in two of the five answers and Waterford in none.
Who do people search for more?
Waterford, about 12 searches for every 1 for Bormioli Rocco
Who does AI mention more?
Bormioli Rocco, mentioned in 2 of 5 answers, Waterford in 0
Who does AI recommend more?
Bormioli Rocco, the only one of the two named
Follow Bormioli Rocco vs Waterford and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bormioli Rocco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Waterford did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Schott Zwiesel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Duralex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Luigi Bormioli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bormioli Rocco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libbey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best glassware brands in New Zealand?”
Asked ChatGPT
“What's the best glassware brand in New Zealand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“glass tumblers nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bormioli Rocco or Waterford more popular in search?
This chart shows how often people search Google for Bormioli Rocco and Waterford by name. Each line represents a brand's share of searches for all seven glassware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Waterford, Bormioli Rocco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Schott Zwiesel | Bormioli Rocco | Duralex | Luigi Bormioli | Libbey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 20.7% | 6.5% | 8.3% | 6.5% | 6.5% | 1.2% |
| Nov 2025 | 40.6% | 26.8% | 7.6% | 4.9% | 14.3% | 4.9% | 0.89% |
| Dec 2025 | 45.2% | 26.7% | 9.7% | 5.1% | 6.5% | 6.5% | 0.46% |
| Jan 2026 | 52.3% | 19.1% | 8.5% | 5.5% | 8.5% | 5.5% | 0.5% |
| Feb 2026 | 55.7% | 21.6% | 8% | 5.1% | 5.1% | 4% | 0.57% |
| Mar 2026 | 57% | 20.3% | 6.4% | 5.2% | 5.2% | 5.2% | 0.58% |
| Apr 2026 | 59.4% | 17% | 6.7% | 6.7% | 5.5% | 4.2% | 0.61% |
| May 2026 | 53.1% | 21.9% | 8.8% | 5.6% | 5.6% | 4.4% | 0.63% |
| Jun 2026 | 58% | 18.3% | 8.3% | 4.1% | 5.3% | 5.3% | 0.59% |
| Jul 2026 | 61.5% | 14.8% | 8.3% | 5.3% | 5.3% | 4.1% | 0.59% |
| Aug 2026 | 62.6% | 18.7% | 6.9% | 3.4% | 3.4% | 4.4% | 0.49% |
| Sep 2026 | 57.8% | 21.1% | 7.8% | 5% | 5% | 2.8% | 0.56% |
How has the Bormioli Rocco and Waterford comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Bormioli Rocco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand moved from 8.3% to 5%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand moved from 50.3% to 57.8%, and its estimated monthly branded searches moved from 850 to 1K.
How did search popularity change for New Zealand glassware brands in September 2026?
2 changes
In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches.
In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bormioli Rocco’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bormioli Rocco
1 branded search term
- bormioli rocco
Waterford
2 branded search terms
- waterford
- waterford crystal
Other head-to-heads among glassware brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.