How popular isSchott Zwiesel?
In September 2026, people searched for Schott Zwiesel by name about 140 times in New Zealand, a 27.3% increase from the previous year. These searches made up 7.8% of all New Zealand glassware brand searches, placing Schott Zwiesel third out of seven brands. When we asked both ChatGPT and Google AI Overviews about glassware brands, Schott Zwiesel appeared in all answers and was the most recommended of the seven.
Schott Zwiesel is the third most searched of 7 competitors and the most recommended in AI answers.
WaterfordShare of searches 57.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RiedelShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Schott ZwieselShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Bormioli RoccoShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
DuralexShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel appeared in all five answers. Schott Zwiesel is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schott Zwiesel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Duralex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Luigi Bormioli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bormioli Rocco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libbey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best glassware brands in New Zealand?”
Asked ChatGPT
“What's the best glassware brand in New Zealand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“glass tumblers nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which glassware brands compete with Schott Zwiesel?
Share of searches by month for Waterford, Riedel, Schott Zwiesel, Bormioli Rocco, Duralex, Luigi Bormioli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Schott Zwiesel | Bormioli Rocco | Duralex | Luigi Bormioli | Libbey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 20.7% | 6.5% | 8.3% | 6.5% | 6.5% | 1.2% |
| Nov 2025 | 40.6% | 26.8% | 7.6% | 4.9% | 14.3% | 4.9% | 0.89% |
| Dec 2025 | 45.2% | 26.7% | 9.7% | 5.1% | 6.5% | 6.5% | 0.46% |
| Jan 2026 | 52.3% | 19.1% | 8.5% | 5.5% | 8.5% | 5.5% | 0.5% |
| Feb 2026 | 55.7% | 21.6% | 8% | 5.1% | 5.1% | 4% | 0.57% |
| Mar 2026 | 57% | 20.3% | 6.4% | 5.2% | 5.2% | 5.2% | 0.58% |
| Apr 2026 | 59.4% | 17% | 6.7% | 6.7% | 5.5% | 4.2% | 0.61% |
| May 2026 | 53.1% | 21.9% | 8.8% | 5.6% | 5.6% | 4.4% | 0.63% |
| Jun 2026 | 58% | 18.3% | 8.3% | 4.1% | 5.3% | 5.3% | 0.59% |
| Jul 2026 | 61.5% | 14.8% | 8.3% | 5.3% | 5.3% | 4.1% | 0.59% |
| Aug 2026 | 62.6% | 18.7% | 6.9% | 3.4% | 3.4% | 4.4% | 0.49% |
| Sep 2026 | 57.8% | 21.1% | 7.8% | 5% | 5% | 2.8% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 1K | -18.1% | -4.8 points | |
| 2, held 2nd | 21.1% | 380 | 0% | +2.4 points | |
| 3, held 3rd | 7.8% | 140 | 0% | +0.9 points | |
| 4, moved from 5th to 4th | 5% | 90 | +28.6% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 5% | 90 | +28.6% | +1.6 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 2.8% | 50 | -44.4% | -1.7 pointsmoved from 4th to 6th | |
| 7, held 7th | 0.56% | 10 | 0% | +0.1 points |
57.8%
Held 1st. 1K estimated branded searches, -18.1% vs prior month. Share -4.8 points.
2.
Riedel21.1%
Held 2nd. 380 estimated branded searches, 0% vs prior month. Share +2.4 points.
7.8%
Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +0.9 points.
5%
Moved from 5th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +1.6 points.
5.
Duralex5%
Moved from 6th to 5th. 90 estimated branded searches, +28.6% vs prior month. Share +1.6 points.
2.8%
Moved from 4th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.7 points.
7.
Libbey0.56%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Schott Zwiesel and its closest rivals
Every comparison with Schott Zwiesel
8 comparisons
How has branded search demand for Schott Zwiesel changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Schott Zwiesel in New Zealand rose from 110 to 140.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand increased from 6.5% to 7.8%.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand peaked at 9.7% in December 2025 and was lowest at 6.4% in March 2026.
- Across the 12 months ending September 2026, Schott Zwiesel rose from 6th to 3rd among glassware brands in New Zealand.
How did search popularity change for New Zealand glassware brands in September 2026?
6 changes
In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches.
In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches.
In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%.
In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%.
In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%.
In September 2026, Luigi Bormioli lost share of searches among glassware brands in New Zealand, from 4.4% to 2.8%.
How are Schott Zwiesel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Schott Zwiesel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- schott zwiesel
Who owns Schott Zwiesel?
Schott Zwiesel is owned by Zwiesel Kristallglas. Brandwave does not track any other brands owned by Zwiesel Kristallglas.
Do you work for Schott Zwiesel? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Schott Zwiesel compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Champagne flutes brands | 6th of 6 | 1% | Show ranking |
| Glassware brands | 3rd of 7 | 7.8% | Shown above |
Is Schott Zwiesel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.