Riedel vs Schott Zwiesel:Which is more popular?
In September 2026, Riedel had more branded searches than Schott Zwiesel among glassware brands in New Zealand. Riedel had about 380 branded searches, while Schott Zwiesel had 140. Riedel made up 21.1% of all glassware brand searches we track, and Schott Zwiesel accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about glassware brands, Schott Zwiesel appeared in all five answers and Riedel in four. Riedel was mentioned before Schott Zwiesel in three out of five answers.
Who do people search for more?
Riedel, about 3 searches for every 1 for Schott Zwiesel
Who does AI mention more?
Schott Zwiesel, mentioned in every answer we collected
Who does AI recommend more?
Riedel, named ahead of Schott Zwiesel in 3 of 5 answers
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Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel appeared in all five answers. Riedel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Riedel was listed before Schott Zwiesel in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schott Zwiesel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Duralex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Luigi Bormioli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bormioli Rocco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libbey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best glassware brands in New Zealand?”
Asked ChatGPT
“What's the best glassware brand in New Zealand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“glass tumblers nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Riedel or Schott Zwiesel more popular in search?
This chart shows how often people search Google for Riedel and Schott Zwiesel by name. Each line represents a brand's share of searches for all seven glassware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Riedel, Schott Zwiesel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Schott Zwiesel | Bormioli Rocco | Duralex | Luigi Bormioli | Libbey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 20.7% | 6.5% | 8.3% | 6.5% | 6.5% | 1.2% |
| Nov 2025 | 40.6% | 26.8% | 7.6% | 4.9% | 14.3% | 4.9% | 0.89% |
| Dec 2025 | 45.2% | 26.7% | 9.7% | 5.1% | 6.5% | 6.5% | 0.46% |
| Jan 2026 | 52.3% | 19.1% | 8.5% | 5.5% | 8.5% | 5.5% | 0.5% |
| Feb 2026 | 55.7% | 21.6% | 8% | 5.1% | 5.1% | 4% | 0.57% |
| Mar 2026 | 57% | 20.3% | 6.4% | 5.2% | 5.2% | 5.2% | 0.58% |
| Apr 2026 | 59.4% | 17% | 6.7% | 6.7% | 5.5% | 4.2% | 0.61% |
| May 2026 | 53.1% | 21.9% | 8.8% | 5.6% | 5.6% | 4.4% | 0.63% |
| Jun 2026 | 58% | 18.3% | 8.3% | 4.1% | 5.3% | 5.3% | 0.59% |
| Jul 2026 | 61.5% | 14.8% | 8.3% | 5.3% | 5.3% | 4.1% | 0.59% |
| Aug 2026 | 62.6% | 18.7% | 6.9% | 3.4% | 3.4% | 4.4% | 0.49% |
| Sep 2026 | 57.8% | 21.1% | 7.8% | 5% | 5% | 2.8% | 0.56% |
How has the Riedel and Schott Zwiesel comparison changed over the last 12 months?
3 findings
- Riedel was ahead of Schott Zwiesel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Riedel’s share of searches among glassware brands in New Zealand moved from 20.7% to 21.1%, and its estimated monthly branded searches moved from 350 to 380.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand moved from 6.5% to 7.8%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for New Zealand glassware brands in September 2026?
2 changes
In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%.
In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Riedel’s and Schott Zwiesel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Riedel
2 branded search terms
- riedel
- riedel glass
Schott Zwiesel
1 branded search term
- schott zwiesel
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