Glassware brands in New Zealand:Which are most popular?
In September 2026, Waterford was the most searched glassware brand in New Zealand, accounting for 57.8% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Schott Zwiesel showed up in every answer. Schott Zwiesel was recommended most often, coming first in one out of five responses.
WaterfordShare of searches 57.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RiedelShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Schott ZwieselShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Bormioli RoccoShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
DuralexShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top glassware brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Schott Zwiesel appeared every time. Schott Zwiesel was recommended most often, coming first in one out of five answers. Duralex was second, and Riedel was third. Waterford, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schott Zwiesel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Duralex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Luigi Bormioli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bormioli Rocco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libbey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best glassware brands in New Zealand?”
Asked ChatGPT
“What's the best glassware brand in New Zealand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“glass tumblers nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which glassware brands do people search for most?
This chart shows how often people search Google for each glassware brand by name. Each line represents a brand's share of searches for all seven glassware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Waterford, Riedel, Schott Zwiesel, Bormioli Rocco, Duralex, Luigi Bormioli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Schott Zwiesel | Bormioli Rocco | Duralex | Luigi Bormioli | Libbey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 20.7% | 6.5% | 8.3% | 6.5% | 6.5% | 1.2% |
| Nov 2025 | 40.6% | 26.8% | 7.6% | 4.9% | 14.3% | 4.9% | 0.89% |
| Dec 2025 | 45.2% | 26.7% | 9.7% | 5.1% | 6.5% | 6.5% | 0.46% |
| Jan 2026 | 52.3% | 19.1% | 8.5% | 5.5% | 8.5% | 5.5% | 0.5% |
| Feb 2026 | 55.7% | 21.6% | 8% | 5.1% | 5.1% | 4% | 0.57% |
| Mar 2026 | 57% | 20.3% | 6.4% | 5.2% | 5.2% | 5.2% | 0.58% |
| Apr 2026 | 59.4% | 17% | 6.7% | 6.7% | 5.5% | 4.2% | 0.61% |
| May 2026 | 53.1% | 21.9% | 8.8% | 5.6% | 5.6% | 4.4% | 0.63% |
| Jun 2026 | 58% | 18.3% | 8.3% | 4.1% | 5.3% | 5.3% | 0.59% |
| Jul 2026 | 61.5% | 14.8% | 8.3% | 5.3% | 5.3% | 4.1% | 0.59% |
| Aug 2026 | 62.6% | 18.7% | 6.9% | 3.4% | 3.4% | 4.4% | 0.49% |
| Sep 2026 | 57.8% | 21.1% | 7.8% | 5% | 5% | 2.8% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 1K | -18.1% | -4.8 points | |
| 2, held 2nd | 21.1% | 380 | 0% | +2.4 points | |
| 3, held 3rd | 7.8% | 140 | 0% | +0.9 points | |
| 4, moved from 5th to 4th | 5% | 90 | +28.6% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 5% | 90 | +28.6% | +1.6 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 2.8% | 50 | -44.4% | -1.7 pointsmoved from 4th to 6th | |
| 7, held 7th | 0.56% | 10 | 0% | +0.1 points |
57.8%
Held 1st. 1K estimated branded searches, -18.1% vs prior month. Share -4.8 points.
2.
Riedel21.1%
Held 2nd. 380 estimated branded searches, 0% vs prior month. Share +2.4 points.
7.8%
Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +0.9 points.
5%
Moved from 5th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +1.6 points.
5.
Duralex5%
Moved from 6th to 5th. 90 estimated branded searches, +28.6% vs prior month. Share +1.6 points.
2.8%
Moved from 4th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.7 points.
7.
Libbey0.56%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among glassware brands in New Zealand?
7 brands
In September 2026, Waterford was the most searched among glassware brands in New Zealand, with an estimated 1K branded searches, 57.8% of all searches for the seven we track. Riedel is in 2nd place, 36.7 percentage points behind at 21.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Waterford | 50.3% → 57.8% | 62.6%Aug 2026 | 40.6%Nov 2025 | 1st |
| Riedel | 20.7% → 21.1% | 26.8%Nov 2025 | 14.8%Jul 2026 | 2nd |
| Schott Zwiesel | 6.5% → 7.8% | 9.7%Dec 2025 | 6.4%Mar 2026 | 6th → 3rd |
| Bormioli Rocco | 8.3% → 5% | 8.3%Oct 2025 | 3.4%Aug 2026 | 3rd → 4th |
| Duralex | 6.5% → 5% | 14.3%Nov 2025 | 3.4%Aug 2026 | 4th → 5th |
| Luigi Bormioli | 6.5% → 2.8% | 6.5%Oct 2025 | 2.8%Sep 2026 | 5th → 6th |
| Libbey | 1.2% → 0.56% | 1.2%Oct 2025 | 0.46%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand increased from 50.3% to 57.8%.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand increased from 6.5% to 7.8%.
- Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand decreased from 8.3% to 5%.
- Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands in New Zealand decreased from 6.5% to 5%.
- Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among glassware brands in New Zealand decreased from 6.5% to 2.8%.
- Across the 12 months ending September 2026, Libbey’s share of searches among glassware brands in New Zealand decreased from 1.2% to 0.56%.
- Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand peaked at 62.6% in August 2026 and was lowest at 40.6% in November 2025.
- Across the 12 months ending September 2026, Riedel’s share of searches among glassware brands in New Zealand peaked at 26.8% in November 2025 and was lowest at 14.8% in July 2026.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand peaked at 9.7% in December 2025 and was lowest at 6.4% in March 2026.
- Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands in New Zealand peaked at 14.3% in November 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Schott Zwiesel rose from 6th to 3rd among glassware brands in New Zealand.
- Across the 12 months ending September 2026, Bormioli Rocco fell from 3rd to 4th among glassware brands in New Zealand.
- Across the 12 months ending September 2026, Duralex fell from 4th to 5th among glassware brands in New Zealand.
- Across the 12 months ending September 2026, Luigi Bormioli fell from 5th to 6th among glassware brands in New Zealand.
- Across the 12 months ending September 2026, Riedel held steady: its share of searches among glassware brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand glassware brands in September 2026?
7 changes
In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches.
In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches.
In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%.
In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%.
In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%.
In September 2026, Luigi Bormioli lost share of searches among glassware brands in New Zealand, from 4.4% to 2.8%.
Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Compare popularity between leading brands
- Waterford vs Riedel: compare popularity
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- Waterford vs Bormioli Rocco: compare popularity
- Waterford vs Duralex: compare popularity
- Riedel vs Schott Zwiesel: compare popularity
- Riedel vs Bormioli Rocco: compare popularity
- Riedel vs Duralex: compare popularity
- Schott Zwiesel vs Bormioli Rocco: compare popularity
- Schott Zwiesel vs Duralex: compare popularity
- Bormioli Rocco vs Duralex: compare popularity
- Compare any of these brands
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