Brandwave

Bormioli Rocco vs Schott Zwiesel:Which is more popular?

In September 2026, Schott Zwiesel had more branded searches than Bormioli Rocco among glassware brands in New Zealand. Schott Zwiesel had about 140 branded searches, while Bormioli Rocco had 90. Schott Zwiesel made up 7.8% of all glassware brand searches we track, and Bormioli Rocco accounted for 5%. When we asked ChatGPT and Google AI Overviews about glassware brands, Schott Zwiesel appeared in all five answers and Bormioli Rocco in two. Schott Zwiesel was mentioned before Bormioli Rocco in three out of five answers.

Among glassware brands in New Zealand in September 2026

Who do people search for more?

Schott Zwiesel, about 56% more searches than Bormioli Rocco

Schott Zwiesel 140 searchesBormioli Rocco 90 searches

Who does AI mention more?

Schott Zwiesel, mentioned in every answer we collected

Schott Zwiesel in 5 of 5Bormioli Rocco in 2 of 5

Who does AI recommend more?

Schott Zwiesel, named ahead of Bormioli Rocco in 3 of 5 answers

Schott Zwiesel first in 3Bormioli Rocco first in 2

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Top glassware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel appeared in all five answers. Bormioli Rocco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Schott Zwiesel was listed before Bormioli Rocco in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schott Zwiesel1st
  2. Duralex2nd
  3. Riedel3rd
  4. Luigi Bormioli4th
  5. Bormioli Rocco5th
  6. Waterford–
  7. Libbey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schott Zwiesel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duralex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luigi Bormioli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bormioli Rocco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libbey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about glassware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bormioli Rocco or Schott Zwiesel more popular in search?

This chart shows how often people search Google for Bormioli Rocco and Schott Zwiesel by name. Each line represents a brand's share of searches for all seven glassware brands we track, month by month, from searches in New Zealand.

Bormioli Rocco and Schott Zwiesel among glassware brands in New Zealand, by month

Share of searches by month for Schott Zwiesel, Bormioli Rocco. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelSchott ZwieselBormioli RoccoDuralexLuigi BormioliLibbey
Oct 202550.3%20.7%6.5%8.3%6.5%6.5%1.2%
Nov 202540.6%26.8%7.6%4.9%14.3%4.9%0.89%
Dec 202545.2%26.7%9.7%5.1%6.5%6.5%0.46%
Jan 202652.3%19.1%8.5%5.5%8.5%5.5%0.5%
Feb 202655.7%21.6%8%5.1%5.1%4%0.57%
Mar 202657%20.3%6.4%5.2%5.2%5.2%0.58%
Apr 202659.4%17%6.7%6.7%5.5%4.2%0.61%
May 202653.1%21.9%8.8%5.6%5.6%4.4%0.63%
Jun 202658%18.3%8.3%4.1%5.3%5.3%0.59%
Jul 202661.5%14.8%8.3%5.3%5.3%4.1%0.59%
Aug 202662.6%18.7%6.9%3.4%3.4%4.4%0.49%
Sep 202657.8%21.1%7.8%5%5%2.8%0.56%

How has the Bormioli Rocco and Schott Zwiesel comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Schott Zwiesel took it in November 2025.
  • Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand moved from 8.3% to 5%, and its estimated monthly branded searches moved from 140 to 90.
  • Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand moved from 6.5% to 7.8%, and its estimated monthly branded searches moved from 110 to 140.

How did search popularity change for New Zealand glassware brands in September 2026?

2 changes

  1. In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches.

  2. In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bormioli Rocco’s and Schott Zwiesel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bormioli Rocco

1 branded search term

  • bormioli rocco

Schott Zwiesel

1 branded search term

  • schott zwiesel

How the Brand Demand Index is measured

Other head-to-heads among glassware brands

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