Brandwave

How popular isBormioli Rocco?

In September 2026, people searched for Bormioli Rocco by name about 90 times in New Zealand, a 35.7% decrease from the previous year. These searches made up 5% of all New Zealand glassware brand searches, placing Bormioli Rocco fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about glassware brands, Bormioli Rocco appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Bormioli Rocco is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. WaterfordShare of searches 57.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RiedelShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Schott ZwieselShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Bormioli RoccoShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. DuralexShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

Bormioli Rocco website (opens in a new tab)

Follow Bormioli Rocco and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top glassware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bormioli Rocco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bormioli Rocco is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schott Zwiesel1st
  2. Duralex2nd
  3. Riedel3rd
  4. Luigi Bormioli4th
  5. Bormioli Rocco5th
  6. Waterford–
  7. Libbey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schott Zwiesel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duralex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luigi Bormioli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bormioli Rocco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libbey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about glassware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which glassware brands compete with Bormioli Rocco?

Bormioli Rocco against glassware brands in New Zealand, by month

Share of searches by month for Waterford, Riedel, Schott Zwiesel, Bormioli Rocco, Duralex, Luigi Bormioli. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelSchott ZwieselBormioli RoccoDuralexLuigi BormioliLibbey
Oct 202550.3%20.7%6.5%8.3%6.5%6.5%1.2%
Nov 202540.6%26.8%7.6%4.9%14.3%4.9%0.89%
Dec 202545.2%26.7%9.7%5.1%6.5%6.5%0.46%
Jan 202652.3%19.1%8.5%5.5%8.5%5.5%0.5%
Feb 202655.7%21.6%8%5.1%5.1%4%0.57%
Mar 202657%20.3%6.4%5.2%5.2%5.2%0.58%
Apr 202659.4%17%6.7%6.7%5.5%4.2%0.61%
May 202653.1%21.9%8.8%5.6%5.6%4.4%0.63%
Jun 202658%18.3%8.3%4.1%5.3%5.3%0.59%
Jul 202661.5%14.8%8.3%5.3%5.3%4.1%0.59%
Aug 202662.6%18.7%6.9%3.4%3.4%4.4%0.49%
Sep 202657.8%21.1%7.8%5%5%2.8%0.56%

  1. 1.Waterford

    57.8%

    Held 1st. 1K estimated branded searches, -18.1% vs prior month. Share -4.8 points.

  2. 2.Riedel

    21.1%

    Held 2nd. 380 estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Schott Zwiesel

    7.8%

    Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Bormioli Rocco

    5%

    Moved from 5th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +1.6 points.

  5. 5.Duralex

    5%

    Moved from 6th to 5th. 90 estimated branded searches, +28.6% vs prior month. Share +1.6 points.

  6. 6.Luigi Bormioli

    2.8%

    Moved from 4th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.7 points.

  7. 7.Libbey

    0.56%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Bormioli Rocco and its closest rivals

Every comparison with Bormioli Rocco

5 comparisons

How has branded search demand for Bormioli Rocco changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bormioli Rocco in New Zealand fell from 140 to 90.
  • Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand decreased from 8.3% to 5%.
  • Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 3.4% in August 2026.
  • Across the 12 months ending September 2026, Bormioli Rocco fell from 3rd to 4th among glassware brands in New Zealand.

How did search popularity change for New Zealand glassware brands in September 2026?

6 changes

  1. In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches.

  2. In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches.

  3. In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%.

  4. In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%.

  5. In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%.

  6. In September 2026, Luigi Bormioli lost share of searches among glassware brands in New Zealand, from 4.4% to 2.8%.

How are Bormioli Rocco’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bormioli Rocco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bormioli rocco

Do you work for Bormioli Rocco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bormioli Rocco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free