Brandwave

Riedel vs Schott Zwiesel:Which is more popular?

In September 2026, Riedel had more branded searches than Schott Zwiesel among champagne flutes brands in New Zealand. Riedel had about 380 branded searches, while Schott Zwiesel had 140. Riedel made up 2.8% of all champagne flutes brand searches we track, and Schott Zwiesel accounted for 1%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Riedel and Schott Zwiesel each appeared in three of the five answers. Riedel was mentioned before Schott Zwiesel in every answer.

Among champagne flutes brands in New Zealand in September 2026

Who do people search for more?

Riedel, about 3 searches for every 1 for Schott Zwiesel

Riedel 380 searchesSchott Zwiesel 140 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Riedel in 3 of 5Schott Zwiesel in 3 of 5

Who does AI recommend more?

Riedel, named ahead of Schott Zwiesel in every answer

Riedel first in 3Schott Zwiesel never first

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Riedel and Schott Zwiesel were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Riedel was listed before Schott Zwiesel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Spiegelau2nd
  3. Schott Zwiesel3rd
  4. Waterford4th
  5. Swarovski–
  6. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Riedel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spiegelau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Riedel or Schott Zwiesel more popular in search?

This chart shows how often people search Google for Riedel and Schott Zwiesel by name. Each line represents a brand's share of searches for all six champagne flutes brands we track, month by month, from searches in New Zealand.

Riedel and Schott Zwiesel among champagne flutes brands in New Zealand, by month

Share of searches by month for Riedel, Schott Zwiesel. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRoyal DoultonRiedelSpiegelauSchott Zwiesel
Oct 202580.8%6.4%8.1%2.6%1.3%0.83%
Nov 202586.8%4.1%4.9%2.7%0.77%0.77%
Dec 202587.9%3.7%4.7%2.2%0.78%0.78%
Jan 202681.1%6.5%8%2.4%0.88%1.1%
Feb 202680.9%7.5%6.8%2.9%0.84%1.1%
Mar 202681.4%7.5%6.4%2.7%1.1%0.84%
Apr 202680.5%7.3%8.2%2.1%1%0.82%
May 202683.5%5.4%7.2%2.2%0.7%0.9%
Jun 202679.9%7.3%8.5%2.3%0.82%1%
Jul 202680.5%7.8%7.8%1.9%1%1%
Aug 202679.3%9.4%6.5%2.8%1%1%
Sep 202679.7%7.8%7.4%2.8%1.3%1%

How has the Riedel and Schott Zwiesel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand champagne flutes brands in September 2026?

1 change

  1. In September 2026, Schott Zwiesel fell from 5th to 6th among champagne flutes brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Riedel’s and Schott Zwiesel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Riedel

2 branded search terms

  • riedel
  • riedel glass

Schott Zwiesel

1 branded search term

  • schott zwiesel

How the Brand Demand Index is measured

Other head-to-heads among champagne flutes brands

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