Brandwave

Schott Zwiesel vs Spiegelau:Which is more popular?

In September 2026, Spiegelau had more branded searches than Schott Zwiesel among champagne flutes brands in New Zealand. Spiegelau had about 170 branded searches, while Schott Zwiesel had 140. Spiegelau made up 1.3% of all champagne flutes brand searches we track, and Schott Zwiesel accounted for 1%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Schott Zwiesel and Spiegelau each appeared in three of the five answers. Spiegelau was mentioned before Schott Zwiesel in two out of three answers.

Among champagne flutes brands in New Zealand in September 2026

Who do people search for more?

Spiegelau, about 21% more searches than Schott Zwiesel

Spiegelau 170 searchesSchott Zwiesel 140 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Schott Zwiesel in 3 of 5Spiegelau in 3 of 5

Who does AI recommend more?

Spiegelau, named ahead of Schott Zwiesel in 2 of 3 answers

Spiegelau first in 2Schott Zwiesel first in 1

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spiegelau was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spiegelau was listed before Schott Zwiesel in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Spiegelau2nd
  3. Schott Zwiesel3rd
  4. Waterford4th
  5. Swarovski–
  6. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Riedel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spiegelau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Schott Zwiesel or Spiegelau more popular in search?

This chart shows how often people search Google for Schott Zwiesel and Spiegelau by name. Each line represents a brand's share of searches for all six champagne flutes brands we track, month by month, from searches in New Zealand.

Schott Zwiesel and Spiegelau among champagne flutes brands in New Zealand, by month

Share of searches by month for Spiegelau, Schott Zwiesel. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiWaterfordRoyal DoultonRiedelSpiegelauSchott Zwiesel
Oct 202580.8%6.4%8.1%2.6%1.3%0.83%
Nov 202586.8%4.1%4.9%2.7%0.77%0.77%
Dec 202587.9%3.7%4.7%2.2%0.78%0.78%
Jan 202681.1%6.5%8%2.4%0.88%1.1%
Feb 202680.9%7.5%6.8%2.9%0.84%1.1%
Mar 202681.4%7.5%6.4%2.7%1.1%0.84%
Apr 202680.5%7.3%8.2%2.1%1%0.82%
May 202683.5%5.4%7.2%2.2%0.7%0.9%
Jun 202679.9%7.3%8.5%2.3%0.82%1%
Jul 202680.5%7.8%7.8%1.9%1%1%
Aug 202679.3%9.4%6.5%2.8%1%1%
Sep 202679.7%7.8%7.4%2.8%1.3%1%

How has the Schott Zwiesel and Spiegelau comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Schott Zwiesel took it in January 2026, Spiegelau took it in March 2026, Schott Zwiesel took it in May 2026, Spiegelau took it in September 2026.
  • Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among champagne flutes brands in New Zealand moved from 0.83% to 1%, and its estimated monthly branded searches moved from 110 to 140.
  • Across the 12 months ending September 2026, Spiegelau’s share of searches among champagne flutes brands in New Zealand held steady at 1.3%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for New Zealand champagne flutes brands in September 2026?

2 changes

  1. In September 2026, Spiegelau rose from 6th to 5th among champagne flutes brands in New Zealand.

  2. In September 2026, Schott Zwiesel fell from 5th to 6th among champagne flutes brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Schott Zwiesel’s and Spiegelau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Schott Zwiesel

1 branded search term

  • schott zwiesel

Spiegelau

1 branded search term

  • spiegelau

How the Brand Demand Index is measured

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