Brandwave

How popular isWaterford?

In September 2026, people searched for Waterford by name about 1,040 times in New Zealand, a 22.4% increase from the previous year. These searches made up 63% of all New Zealand beer glasses brand searches, placing Waterford first out of five brands. When we asked both ChatGPT and Google AI Overviews about beer glasses brands, Waterford did not appear in any of the answers.

Search and AI answers in September 2026

Waterford is the most searched of 5 competitors and not listed in any AI answer.

  1. WaterfordShare of searches 63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RiedelShare of searches 23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SpiegelauShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Luigi BormioliShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. LibbeyShare of searches 0.61%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top beer glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waterford did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spiegelau1st
  2. Luigi Bormioli2nd
  3. Libbey3rd
  4. Riedel4th
  5. Waterford–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spiegelau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Luigi Bormioli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libbey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beer glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which beer glasses brands compete with Waterford?

Waterford against beer glasses brands in New Zealand, by month

Share of searches by month for Waterford, Riedel, Spiegelau, Luigi Bormioli. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelSpiegelauLuigi BormioliLibbey
Oct 202556.7%23.3%11.3%7.3%1.3%
Nov 202550.3%33.1%9.4%6.1%1.1%
Dec 202551%30.2%10.9%7.3%0.52%
Jan 202661.9%22.6%8.3%6.5%0.6%
Feb 202663.2%24.5%7.1%4.5%0.65%
Mar 202662.4%22.3%8.9%5.7%0.64%
Apr 202666.2%18.9%9.5%4.7%0.68%
May 202661.2%25.2%7.9%5%0.72%
Jun 202665.3%20.7%7.3%6%0.67%
Jul 202668.9%16.6%9.3%4.6%0.66%
Aug 202667.2%20.1%7.4%4.8%0.53%
Sep 202663%23%10.3%3%0.61%

  1. 1.Waterford

    63%

    Held 1st. 1K estimated branded searches, -18.1% vs prior month. Share -4.2 points.

  2. 2.Riedel

    23%

    Held 2nd. 380 estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Spiegelau

    10.3%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +2.9 points.

  4. 4.Luigi Bormioli

    3%

    Held 4th. 50 estimated branded searches, -44.4% vs prior month. Share -1.7 points.

  5. 5.Libbey

    0.61%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Waterford and its closest rivals

Every comparison with Waterford

8 comparisons

How has branded search demand for Waterford changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Waterford in New Zealand rose from 850 to 1K.
  • Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands in New Zealand increased from 56.7% to 63%.
  • Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands in New Zealand peaked at 68.9% in July 2026 and was lowest at 50.3% in November 2025.

How did search popularity change for New Zealand beer glasses brands in September 2026?

5 changes

  1. In September 2026, Riedel gained share of searches among beer glasses brands in New Zealand, from 20.1% to 23%.

  2. In September 2026, Spiegelau gained share of searches among beer glasses brands in New Zealand, from 7.4% to 10.3%.

  3. In September 2026, Waterford lost share of searches among beer glasses brands in New Zealand, from 67.2% to 63%.

  4. In September 2026, Luigi Bormioli lost share of searches among beer glasses brands in New Zealand, from 4.8% to 3%.

  5. Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Waterford’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Waterford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • waterford
  • waterford crystal

Do you work for Waterford? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Waterford compete?

Waterford is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Champagne flutes brands2nd of 67.8%Show ranking
Glassware brands1st of 757.8%Show ranking
Beer glasses brands1st of 563%Shown above
Creator with pink hair and a pink jacket

Is Waterford your brand?

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