Brandwave

How popular isSpiegelau?

In September 2026, people searched for Spiegelau by name about 170 times in New Zealand, about the same as the previous year. These searches made up 10.3% of all New Zealand beer glasses brand searches, placing Spiegelau third out of five brands. When we asked both ChatGPT and Google AI Overviews about beer glasses brands, Spiegelau appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Spiegelau is the third most searched of 5 competitors and the most recommended in AI answers.

  1. WaterfordShare of searches 63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RiedelShare of searches 23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SpiegelauShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Luigi BormioliShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. LibbeyShare of searches 0.61%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top beer glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spiegelau was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spiegelau is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spiegelau1st
  2. Luigi Bormioli2nd
  3. Libbey3rd
  4. Riedel4th
  5. Waterford–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spiegelau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Luigi Bormioli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libbey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beer glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which beer glasses brands compete with Spiegelau?

Spiegelau against beer glasses brands in New Zealand, by month

Share of searches by month for Waterford, Riedel, Spiegelau, Luigi Bormioli. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelSpiegelauLuigi BormioliLibbey
Oct 202556.7%23.3%11.3%7.3%1.3%
Nov 202550.3%33.1%9.4%6.1%1.1%
Dec 202551%30.2%10.9%7.3%0.52%
Jan 202661.9%22.6%8.3%6.5%0.6%
Feb 202663.2%24.5%7.1%4.5%0.65%
Mar 202662.4%22.3%8.9%5.7%0.64%
Apr 202666.2%18.9%9.5%4.7%0.68%
May 202661.2%25.2%7.9%5%0.72%
Jun 202665.3%20.7%7.3%6%0.67%
Jul 202668.9%16.6%9.3%4.6%0.66%
Aug 202667.2%20.1%7.4%4.8%0.53%
Sep 202663%23%10.3%3%0.61%

  1. 1.Waterford

    63%

    Held 1st. 1K estimated branded searches, -18.1% vs prior month. Share -4.2 points.

  2. 2.Riedel

    23%

    Held 2nd. 380 estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Spiegelau

    10.3%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +2.9 points.

  4. 4.Luigi Bormioli

    3%

    Held 4th. 50 estimated branded searches, -44.4% vs prior month. Share -1.7 points.

  5. 5.Libbey

    0.61%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Spiegelau and its closest rivals

Every comparison with Spiegelau

6 comparisons

How has branded search demand for Spiegelau changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spiegelau in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands in New Zealand decreased from 11.3% to 10.3%.
  • Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands in New Zealand peaked at 11.3% in October 2025 and was lowest at 7.1% in February 2026.

How did search popularity change for New Zealand beer glasses brands in September 2026?

5 changes

  1. In September 2026, Riedel gained share of searches among beer glasses brands in New Zealand, from 20.1% to 23%.

  2. In September 2026, Spiegelau gained share of searches among beer glasses brands in New Zealand, from 7.4% to 10.3%.

  3. In September 2026, Waterford lost share of searches among beer glasses brands in New Zealand, from 67.2% to 63%.

  4. In September 2026, Luigi Bormioli lost share of searches among beer glasses brands in New Zealand, from 4.8% to 3%.

  5. Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Spiegelau’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spiegelau’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spiegelau

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How the Brand Demand Index is measured

Where does Spiegelau compete?

Spiegelau is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Champagne flutes brands5th of 61.3%Show ranking
Beer glasses brands3rd of 510.3%Shown above
Creator with pink hair and a pink jacket

Is Spiegelau your brand?

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