Brandwave

Libbey vs Waterford:Which is more popular?

In September 2026, Waterford had more branded searches than Libbey among beer glasses brands in New Zealand. Waterford had about 1,040 branded searches, while Libbey had 10. Waterford made up 63% of all beer glasses brand searches we track, and Libbey accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about beer glasses brands, Libbey appeared in three of the five answers and Waterford in none.

Among beer glasses brands in New Zealand in September 2026

Who do people search for more?

Waterford, about 104 searches for every 1 for Libbey

Waterford 1K searchesLibbey 10 searches

Who does AI mention more?

Libbey, mentioned in 3 of 5 answers, Waterford in 0

Libbey in 3 of 5Waterford in 0 of 5

Who does AI recommend more?

Libbey, the only one of the two named

Libbey first in 3Waterford never named

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Top beer glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libbey was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Waterford did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spiegelau1st
  2. Luigi Bormioli2nd
  3. Libbey3rd
  4. Riedel4th
  5. Waterford–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spiegelau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Luigi Bormioli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libbey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beer glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Libbey or Waterford more popular in search?

This chart shows how often people search Google for Libbey and Waterford by name. Each line represents a brand's share of searches for all five beer glasses brands we track, month by month, from searches in New Zealand.

Libbey and Waterford among beer glasses brands in New Zealand, by month

Share of searches by month for Waterford, Libbey. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelSpiegelauLuigi BormioliLibbey
Oct 202556.7%23.3%11.3%7.3%1.3%
Nov 202550.3%33.1%9.4%6.1%1.1%
Dec 202551%30.2%10.9%7.3%0.52%
Jan 202661.9%22.6%8.3%6.5%0.6%
Feb 202663.2%24.5%7.1%4.5%0.65%
Mar 202662.4%22.3%8.9%5.7%0.64%
Apr 202666.2%18.9%9.5%4.7%0.68%
May 202661.2%25.2%7.9%5%0.72%
Jun 202665.3%20.7%7.3%6%0.67%
Jul 202668.9%16.6%9.3%4.6%0.66%
Aug 202667.2%20.1%7.4%4.8%0.53%
Sep 202663%23%10.3%3%0.61%

How has the Libbey and Waterford comparison changed over the last 12 months?

3 findings
  • Waterford was ahead of Libbey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Libbey’s share of searches among beer glasses brands in New Zealand moved from 1.3% to 0.61%, and its estimated monthly branded searches moved from 20 to 10.
  • Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands in New Zealand moved from 56.7% to 63%, and its estimated monthly branded searches moved from 850 to 1K.

How did search popularity change for New Zealand beer glasses brands in September 2026?

2 changes
  1. In September 2026, Waterford lost share of searches among beer glasses brands in New Zealand, from 67.2% to 63%.

  2. Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Libbey’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Libbey

1 branded search term

  • libbey

Waterford

2 branded search terms

  • waterford
  • waterford crystal

How the Brand Demand Index is measured

Other head-to-heads among beer glasses brands

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