Brandwave

Riedel vs Waterford:Which is more popular?

In September 2026, Waterford had more branded searches than Riedel among beer glasses brands in New Zealand. Waterford had about 1,040 branded searches, while Riedel had 380. Waterford made up 63% of all beer glasses brand searches we track, and Riedel accounted for 23%. When we asked ChatGPT and Google AI Overviews about beer glasses brands, Riedel appeared in three of the five answers and Waterford in none.

Among beer glasses brands in New Zealand in September 2026

Who do people search for more?

Waterford, about 3 searches for every 1 for Riedel

Waterford 1K searchesRiedel 380 searches

Who does AI mention more?

Riedel, mentioned in 3 of 5 answers, Waterford in 0

Riedel in 3 of 5Waterford in 0 of 5

Who does AI recommend more?

Riedel, the only one of the two named

Riedel first in 3Waterford never named

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Top beer glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Riedel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Waterford did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spiegelau1st
  2. Luigi Bormioli2nd
  3. Libbey3rd
  4. Riedel4th
  5. Waterford–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spiegelau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Luigi Bormioli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libbey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beer glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Riedel or Waterford more popular in search?

This chart shows how often people search Google for Riedel and Waterford by name. Each line represents a brand's share of searches for all five beer glasses brands we track, month by month, from searches in New Zealand.

Riedel and Waterford among beer glasses brands in New Zealand, by month

Share of searches by month for Waterford, Riedel. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelSpiegelauLuigi BormioliLibbey
Oct 202556.7%23.3%11.3%7.3%1.3%
Nov 202550.3%33.1%9.4%6.1%1.1%
Dec 202551%30.2%10.9%7.3%0.52%
Jan 202661.9%22.6%8.3%6.5%0.6%
Feb 202663.2%24.5%7.1%4.5%0.65%
Mar 202662.4%22.3%8.9%5.7%0.64%
Apr 202666.2%18.9%9.5%4.7%0.68%
May 202661.2%25.2%7.9%5%0.72%
Jun 202665.3%20.7%7.3%6%0.67%
Jul 202668.9%16.6%9.3%4.6%0.66%
Aug 202667.2%20.1%7.4%4.8%0.53%
Sep 202663%23%10.3%3%0.61%

How has the Riedel and Waterford comparison changed over the last 12 months?

3 findings
  • Waterford was ahead of Riedel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Riedel’s share of searches among beer glasses brands in New Zealand moved from 23.3% to 23%, and its estimated monthly branded searches moved from 350 to 380.
  • Across the 12 months ending September 2026, Waterford’s share of searches among beer glasses brands in New Zealand moved from 56.7% to 63%, and its estimated monthly branded searches moved from 850 to 1K.

How did search popularity change for New Zealand beer glasses brands in September 2026?

2 changes
  1. In September 2026, Riedel gained share of searches among beer glasses brands in New Zealand, from 20.1% to 23%.

  2. In September 2026, Waterford lost share of searches among beer glasses brands in New Zealand, from 67.2% to 63%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Riedel’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Riedel

2 branded search terms

  • riedel
  • riedel glass

Waterford

2 branded search terms

  • waterford
  • waterford crystal

How the Brand Demand Index is measured

Other head-to-heads among beer glasses brands

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