Luigi Bormioli vs Riedel:Which is more popular?
In September 2026, Riedel had more branded searches than Luigi Bormioli among beer glasses brands in New Zealand. Riedel had about 380 branded searches, while Luigi Bormioli had 50. Riedel made up 23% of all beer glasses brand searches we track, and Luigi Bormioli accounted for 3%. When we asked ChatGPT and Google AI Overviews about beer glasses brands, Luigi Bormioli appeared in four of the five answers and Riedel in three. Luigi Bormioli was mentioned before Riedel in three out of five answers.
Who do people search for more?
Riedel, about 8 searches for every 1 for Luigi Bormioli
Who does AI mention more?
Luigi Bormioli, mentioned in 4 of 5 answers, Riedel in 3
Who does AI recommend more?
Luigi Bormioli, named ahead of Riedel in 3 of 5 answers
Follow Luigi Bormioli vs Riedel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top beer glasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Luigi Bormioli was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Riedel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Luigi Bormioli was listed before Riedel in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Spiegelau1st- Luigi Bormioli2nd
Libbey3rd- Riedel4th
Waterford–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spiegelau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luigi Bormioli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libbey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer glasses brands
5 answers
Asked ChatGPT
“Which beer glasses brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best beer glasses brands in New Zealand?”
Asked ChatGPT
“What's the best beer glasses brand in New Zealand for home bar use?”
Searched Google, AI Overview
“beer glasses nz”
Searched Google, AI Overview
“beer glass brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Luigi Bormioli or Riedel more popular in search?
This chart shows how often people search Google for Luigi Bormioli and Riedel by name. Each line represents a brand's share of searches for all five beer glasses brands we track, month by month, from searches in New Zealand.
Share of searches by month for Riedel, Luigi Bormioli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Spiegelau | Luigi Bormioli | Libbey |
|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 23.3% | 11.3% | 7.3% | 1.3% |
| Nov 2025 | 50.3% | 33.1% | 9.4% | 6.1% | 1.1% |
| Dec 2025 | 51% | 30.2% | 10.9% | 7.3% | 0.52% |
| Jan 2026 | 61.9% | 22.6% | 8.3% | 6.5% | 0.6% |
| Feb 2026 | 63.2% | 24.5% | 7.1% | 4.5% | 0.65% |
| Mar 2026 | 62.4% | 22.3% | 8.9% | 5.7% | 0.64% |
| Apr 2026 | 66.2% | 18.9% | 9.5% | 4.7% | 0.68% |
| May 2026 | 61.2% | 25.2% | 7.9% | 5% | 0.72% |
| Jun 2026 | 65.3% | 20.7% | 7.3% | 6% | 0.67% |
| Jul 2026 | 68.9% | 16.6% | 9.3% | 4.6% | 0.66% |
| Aug 2026 | 67.2% | 20.1% | 7.4% | 4.8% | 0.53% |
| Sep 2026 | 63% | 23% | 10.3% | 3% | 0.61% |
How has the Luigi Bormioli and Riedel comparison changed over the last 12 months?
3 findings
- Riedel was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among beer glasses brands in New Zealand moved from 7.3% to 3%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending September 2026, Riedel’s share of searches among beer glasses brands in New Zealand moved from 23.3% to 23%, and its estimated monthly branded searches moved from 350 to 380.
How did search popularity change for New Zealand beer glasses brands in September 2026?
2 changes
In September 2026, Riedel gained share of searches among beer glasses brands in New Zealand, from 20.1% to 23%.
In September 2026, Luigi Bormioli lost share of searches among beer glasses brands in New Zealand, from 4.8% to 3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Luigi Bormioli’s and Riedel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Luigi Bormioli
1 branded search term
- luigi bormioli
Riedel
2 branded search terms
- riedel
- riedel glass
Other head-to-heads among beer glasses brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.