Luigi Bormioli vs Spiegelau:Which is more popular?
In September 2026, Spiegelau had more branded searches than Luigi Bormioli among beer glasses brands in New Zealand. Spiegelau had about 170 branded searches, while Luigi Bormioli had 50. Spiegelau made up 10.3% of all beer glasses brand searches we track, and Luigi Bormioli accounted for 3%. When we asked ChatGPT and Google AI Overviews about beer glasses brands, Luigi Bormioli and Spiegelau each appeared in four of the five answers. Spiegelau was mentioned before Luigi Bormioli in four out of five answers.
Who do people search for more?
Spiegelau, about 3 searches for every 1 for Luigi Bormioli
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Spiegelau, named ahead of Luigi Bormioli in 4 of 5 answers
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Top beer glasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Luigi Bormioli was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spiegelau was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spiegelau was listed before Luigi Bormioli in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Spiegelau1st
- Luigi Bormioli2nd
Libbey3rd
Riedel4th
Waterford–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spiegelau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luigi Bormioli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libbey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer glasses brands
5 answers
Asked ChatGPT
“Which beer glasses brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best beer glasses brands in New Zealand?”
Asked ChatGPT
“What's the best beer glasses brand in New Zealand for home bar use?”
Searched Google, AI Overview
“beer glasses nz”
Searched Google, AI Overview
“beer glass brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Luigi Bormioli or Spiegelau more popular in search?
This chart shows how often people search Google for Luigi Bormioli and Spiegelau by name. Each line represents a brand's share of searches for all five beer glasses brands we track, month by month, from searches in New Zealand.
Share of searches by month for Spiegelau, Luigi Bormioli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Spiegelau | Luigi Bormioli | Libbey |
|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 23.3% | 11.3% | 7.3% | 1.3% |
| Nov 2025 | 50.3% | 33.1% | 9.4% | 6.1% | 1.1% |
| Dec 2025 | 51% | 30.2% | 10.9% | 7.3% | 0.52% |
| Jan 2026 | 61.9% | 22.6% | 8.3% | 6.5% | 0.6% |
| Feb 2026 | 63.2% | 24.5% | 7.1% | 4.5% | 0.65% |
| Mar 2026 | 62.4% | 22.3% | 8.9% | 5.7% | 0.64% |
| Apr 2026 | 66.2% | 18.9% | 9.5% | 4.7% | 0.68% |
| May 2026 | 61.2% | 25.2% | 7.9% | 5% | 0.72% |
| Jun 2026 | 65.3% | 20.7% | 7.3% | 6% | 0.67% |
| Jul 2026 | 68.9% | 16.6% | 9.3% | 4.6% | 0.66% |
| Aug 2026 | 67.2% | 20.1% | 7.4% | 4.8% | 0.53% |
| Sep 2026 | 63% | 23% | 10.3% | 3% | 0.61% |
How has the Luigi Bormioli and Spiegelau comparison changed over the last 12 months?
3 findings
- Spiegelau was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among beer glasses brands in New Zealand moved from 7.3% to 3%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands in New Zealand moved from 11.3% to 10.3%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand beer glasses brands in September 2026?
2 changes
In September 2026, Spiegelau gained share of searches among beer glasses brands in New Zealand, from 7.4% to 10.3%.
In September 2026, Luigi Bormioli lost share of searches among beer glasses brands in New Zealand, from 4.8% to 3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Luigi Bormioli’s and Spiegelau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Luigi Bormioli
1 branded search term
- luigi bormioli
Spiegelau
1 branded search term
- spiegelau
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