Luigi Bormioli vs Waterford:Which is more popular?
In September 2026, Waterford had more branded searches than Luigi Bormioli among glassware brands in New Zealand. Waterford had about 1,040 branded searches, while Luigi Bormioli had 50. Waterford made up 57.8% of all glassware brand searches we track, and Luigi Bormioli accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about glassware brands, Luigi Bormioli appeared in three of the five answers and Waterford in none.
Who do people search for more?
Waterford, about 21 searches for every 1 for Luigi Bormioli
Who does AI mention more?
Luigi Bormioli, mentioned in 3 of 5 answers, Waterford in 0
Who does AI recommend more?
Luigi Bormioli, the only one of the two named
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Top glassware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Luigi Bormioli was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Waterford did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Schott Zwiesel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Riedel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Duralex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Luigi Bormioli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bormioli Rocco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Waterford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libbey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about glassware brands
5 answers
Asked ChatGPT
“Which glassware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best glassware brands in New Zealand?”
Asked ChatGPT
“What's the best glassware brand in New Zealand for everyday dining?”
Searched Google, AI Overview
“glassware brands”
Searched Google, AI Overview
“glass tumblers nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Luigi Bormioli or Waterford more popular in search?
This chart shows how often people search Google for Luigi Bormioli and Waterford by name. Each line represents a brand's share of searches for all seven glassware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Waterford, Luigi Bormioli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Schott Zwiesel | Bormioli Rocco | Duralex | Luigi Bormioli | Libbey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 20.7% | 6.5% | 8.3% | 6.5% | 6.5% | 1.2% |
| Nov 2025 | 40.6% | 26.8% | 7.6% | 4.9% | 14.3% | 4.9% | 0.89% |
| Dec 2025 | 45.2% | 26.7% | 9.7% | 5.1% | 6.5% | 6.5% | 0.46% |
| Jan 2026 | 52.3% | 19.1% | 8.5% | 5.5% | 8.5% | 5.5% | 0.5% |
| Feb 2026 | 55.7% | 21.6% | 8% | 5.1% | 5.1% | 4% | 0.57% |
| Mar 2026 | 57% | 20.3% | 6.4% | 5.2% | 5.2% | 5.2% | 0.58% |
| Apr 2026 | 59.4% | 17% | 6.7% | 6.7% | 5.5% | 4.2% | 0.61% |
| May 2026 | 53.1% | 21.9% | 8.8% | 5.6% | 5.6% | 4.4% | 0.63% |
| Jun 2026 | 58% | 18.3% | 8.3% | 4.1% | 5.3% | 5.3% | 0.59% |
| Jul 2026 | 61.5% | 14.8% | 8.3% | 5.3% | 5.3% | 4.1% | 0.59% |
| Aug 2026 | 62.6% | 18.7% | 6.9% | 3.4% | 3.4% | 4.4% | 0.49% |
| Sep 2026 | 57.8% | 21.1% | 7.8% | 5% | 5% | 2.8% | 0.56% |
How has the Luigi Bormioli and Waterford comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Luigi Bormioli’s share of searches among glassware brands in New Zealand moved from 6.5% to 2.8%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands in New Zealand moved from 50.3% to 57.8%, and its estimated monthly branded searches moved from 850 to 1K.
How did search popularity change for New Zealand glassware brands in September 2026?
4 changes
In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches.
In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches.
In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%.
In September 2026, Luigi Bormioli lost share of searches among glassware brands in New Zealand, from 4.4% to 2.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Luigi Bormioli’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Luigi Bormioli
1 branded search term
- luigi bormioli
Waterford
2 branded search terms
- waterford
- waterford crystal
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