Brandwave

Swarovski vs Walker & Hall:Which is more popular?

In September 2026, Swarovski had more branded searches than Walker & Hall among jewellery brands in New Zealand. Swarovski had about 12,800 branded searches, while Walker & Hall had 6,600. Swarovski made up 14.9% of all jewellery brand searches we track, and Walker & Hall accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Walker & Hall appeared in three of the five answers and Swarovski in none.

Among jewellery brands in New Zealand in September 2026

Who do people search for more?

Swarovski, about 93% more searches than Walker & Hall

Swarovski 12.8K searchesWalker & Hall 6.6K searches

Who does AI mention more?

Walker & Hall, mentioned in 3 of 5 answers, Swarovski in 0

Walker & Hall in 3 of 5Swarovski in 0 of 5

Who does AI recommend more?

Walker & Hall, the only one of the two named

Walker & Hall first in 3Swarovski never named

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Walker & Hall was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Swarovski did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Michael Hill3rd
  4. Walker & Hall4th
  5. Boh Runga5th
  6. Pandora–
  7. Swarovski–
  8. Tiffany & Co.–
  9. Mejuri–
  10. Thomas Sabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoe & Morgan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadowlark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walker & Hall3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boh Runga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thomas Sabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Swarovski or Walker & Hall more popular in search?

This chart shows how often people search Google for Swarovski and Walker & Hall by name. Each line represents a brand's share of searches for all ten jewellery brands we track, month by month, from searches in New Zealand.

Swarovski and Walker & Hall among jewellery brands in New Zealand, by month

Share of searches by month for Swarovski, Walker & Hall. The figures are in the table below the chart.

View monthly share of searches table
MonthMichael HillPandoraSwarovskiTiffany & Co.Walker & HallZoe & MorganBoh RungaMeadowlarkMejuriThomas Sabo
Oct 202543%15.6%12.9%10.7%10%4.4%1.6%0.71%0.74%0.41%
Nov 202543.2%15.7%15.2%8.8%6.8%6.8%1.7%0.7%0.76%0.39%
Dec 202538.4%20.5%16.4%9.4%7.4%4%2.2%0.77%0.52%0.37%
Jan 202641.5%14.3%15%12.4%8%4.3%2.4%0.93%0.73%0.43%
Feb 202644.9%14.2%13.3%11.1%8.6%3.8%2%0.99%0.67%0.43%
Mar 202638.2%12.6%16.7%11.4%8.9%7.3%2.6%1.2%0.68%0.37%
Apr 202645.2%13.5%13.7%11.1%8.7%3.9%1.7%0.93%0.77%0.43%
May 202642.4%15.7%15.6%10.4%8.1%3.6%1.9%1.1%0.86%0.39%
Jun 202640.5%16.8%14.9%12%7.7%3.4%1.9%1.2%1.2%0.46%
Jul 202638.7%15.8%14.7%11.6%7.4%6.1%2.7%1.2%1.3%0.45%
Aug 202642.4%16%13.2%12.7%6.6%3.6%2.9%1.2%0.83%0.5%
Sep 202640.3%16.4%14.9%12.2%7.7%4.2%1.9%1.4%0.67%0.47%

How has the Swarovski and Walker & Hall comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery brands in September 2026?

2 changes

  1. In September 2026, Swarovski gained share of searches among jewellery brands in New Zealand, from 13.2% to 14.9%.

  2. In September 2026, Walker & Hall gained share of searches among jewellery brands in New Zealand, from 6.6% to 7.7%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Swarovski’s and Walker & Hall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swarovski

13 branded search terms

  • swarovski
  • swarovski aus
  • swarovski bracelet
  • swarovski charms
  • swarovski crystals
  • swarovski earrings
  • swarovski jewelry
  • swarovski necklace
  • swarovski outlet
  • swarovski pendants
  • swarovski sale
  • swarovski swan necklace
  • swarovski tennis bracelet

Walker & Hall

3 branded search terms

  • walker & hall
  • walker hall
  • walkerhall

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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