Brandwave

How popular isMichael Hill?

In September 2026, people searched for Michael Hill by name about 36,800 times in New Zealand, an 18.7% decrease from the previous year. These searches made up 40.3% of all New Zealand jewellery brand searches, placing Michael Hill first out of ten brands. When we asked both ChatGPT and Google AI Overviews about jewellery brands, Michael Hill appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Michael Hill is the most searched of 10 competitors and the third most recommended in AI answers.

  1. Michael HillShare of searches 40.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. PandoraShare of searches 16.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SwarovskiShare of searches 14.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Tiffany & Co.Share of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Walker & HallShare of searches 7.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Michael Hill was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Michael Hill is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Michael Hill3rd
  4. Walker & Hall4th
  5. Boh Runga5th
  6. Pandora–
  7. Swarovski–
  8. Tiffany & Co.–
  9. Mejuri–
  10. Thomas Sabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoe & Morgan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadowlark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walker & Hall3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boh Runga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thomas Sabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which jewellery brands compete with Michael Hill?

Michael Hill against jewellery brands in New Zealand, by month

Share of searches by month for Michael Hill, Pandora, Swarovski, Tiffany & Co., Walker & Hall, Zoe & Morgan. The figures are in the table below the chart.

View monthly share of searches table
MonthMichael HillPandoraSwarovskiTiffany & Co.Walker & HallZoe & MorganBoh RungaMeadowlarkMejuriThomas Sabo
Oct 202543%15.6%12.9%10.7%10%4.4%1.6%0.71%0.74%0.41%
Nov 202543.2%15.7%15.2%8.8%6.8%6.8%1.7%0.7%0.76%0.39%
Dec 202538.4%20.5%16.4%9.4%7.4%4%2.2%0.77%0.52%0.37%
Jan 202641.5%14.3%15%12.4%8%4.3%2.4%0.93%0.73%0.43%
Feb 202644.9%14.2%13.3%11.1%8.6%3.8%2%0.99%0.67%0.43%
Mar 202638.2%12.6%16.7%11.4%8.9%7.3%2.6%1.2%0.68%0.37%
Apr 202645.2%13.5%13.7%11.1%8.7%3.9%1.7%0.93%0.77%0.43%
May 202642.4%15.7%15.6%10.4%8.1%3.6%1.9%1.1%0.86%0.39%
Jun 202640.5%16.8%14.9%12%7.7%3.4%1.9%1.2%1.2%0.46%
Jul 202638.7%15.8%14.7%11.6%7.4%6.1%2.7%1.2%1.3%0.45%
Aug 202642.4%16%13.2%12.7%6.6%3.6%2.9%1.2%0.83%0.5%
Sep 202640.3%16.4%14.9%12.2%7.7%4.2%1.9%1.4%0.67%0.47%

  1. 1.Michael Hill

    40.3%

    Held 1st. 34.6K estimated branded searches, -17.6% vs prior month. Share -2.1 points.

  2. 2.Pandora

    16.4%

    Held 2nd. 14.1K estimated branded searches, -11.3% vs prior month. Share +0.4 points.

  3. 3.Swarovski

    14.9%

    Held 3rd. 12.8K estimated branded searches, -2.5% vs prior month. Share +1.7 points.

  4. 4.Tiffany & Co.

    12.2%

    Held 4th. 10.5K estimated branded searches, -16.7% vs prior month. Share -0.5 points.

  5. 5.Walker & Hall

    7.7%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Zoe & Morgan

    4.2%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Boh Runga

    1.9%

    Held 7th. 1.6K estimated branded searches, -44.8% vs prior month. Share -1.1 points.

  8. 8.Meadowlark

    1.4%

    Held 8th. 1.2K estimated branded searches, -2.5% vs prior month. Share +0.2 points.

  9. 9.Mejuri

    0.67%

    Held 9th. 580 estimated branded searches, -29.3% vs prior month. Share -0.2 points.

  10. 10.Thomas Sabo

    0.47%

    Held 10th. 400 estimated branded searches, -20% vs prior month. Share 0 points.

Compare popularity between Michael Hill and its closest rivals

Every comparison with Michael Hill

15 comparisons

How has branded search demand for Michael Hill changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Michael Hill in New Zealand fell from 45.3K to 36.8K.
  • Across the 12 months ending September 2026, Michael Hill’s share of searches among jewellery brands in New Zealand decreased from 43% to 40.3%.
  • Across the 12 months ending September 2026, Michael Hill’s share of searches among jewellery brands in New Zealand peaked at 45.2% in April 2026 and was lowest at 38.2% in March 2026.

How did search popularity change for New Zealand jewellery brands in September 2026?

6 changes

  1. In September 2026, Swarovski gained share of searches among jewellery brands in New Zealand, from 13.2% to 14.9%.

  2. In September 2026, Walker & Hall gained share of searches among jewellery brands in New Zealand, from 6.6% to 7.7%.

  3. In September 2026, Zoe & Morgan gained share of searches among jewellery brands in New Zealand, from 3.6% to 4.2%.

  4. In September 2026, Michael Hill lost share of searches among jewellery brands in New Zealand, from 42.4% to 40.3%.

  5. In September 2026, Boh Runga lost share of searches among jewellery brands in New Zealand, from 2.9% to 1.9%.

  6. Estimated monthly branded searches for Meadowlark in New Zealand rose 64.8% over 12 measured months, from 710 to 1.2K in September 2026.

How are Michael Hill’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Michael Hill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • michael hill
  • michael hill botany
  • michael hill charm
  • michael hill earrings
  • michael hill jewellery
  • michael hill lynnmall
  • michael hill northlands
  • michael hill palms
  • michael hill richmond
  • michael hill rings
  • michael hill sales
  • michaelhill
  • michaelhill earrings
  • michaelhill jewellery
  • michaelhill rings
  • sir michael hill

Do you work for Michael Hill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Michael Hill compete?

Michael Hill is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Jewellery retailers2nd of 926.4%Show ranking
Jewellery brands1st of 1040.3%Shown above
Creator with pink hair and a pink jacket

Is Michael Hill your brand?

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