Brandwave

Boh Runga vs Michael Hill:Which is more popular?

In September 2026, Michael Hill had more branded searches than Boh Runga among jewellery brands in New Zealand. Michael Hill had about 34,700 branded searches, while Boh Runga had 1,600. Michael Hill made up 40.3% of all jewellery brand searches we track, and Boh Runga accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Michael Hill appeared in four of the five answers and Boh Runga in three. Michael Hill was mentioned before Boh Runga in three out of five answers.

Among jewellery brands in New Zealand in September 2026

Who do people search for more?

Michael Hill, about 22 searches for every 1 for Boh Runga

Michael Hill 34.6K searchesBoh Runga 1.6K searches

Who does AI mention more?

Michael Hill, mentioned in 4 of 5 answers, Boh Runga in 3

Michael Hill in 4 of 5Boh Runga in 3 of 5

Who does AI recommend more?

Michael Hill, named ahead of Boh Runga in 3 of 5 answers

Michael Hill first in 3Boh Runga first in 2

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Michael Hill was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boh Runga was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Michael Hill was listed before Boh Runga in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Michael Hill3rd
  4. Walker & Hall4th
  5. Boh Runga5th
  6. Pandora–
  7. Swarovski–
  8. Tiffany & Co.–
  9. Mejuri–
  10. Thomas Sabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoe & Morgan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadowlark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walker & Hall3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boh Runga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thomas Sabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boh Runga or Michael Hill more popular in search?

This chart shows how often people search Google for Boh Runga and Michael Hill by name. Each line represents a brand's share of searches for all ten jewellery brands we track, month by month, from searches in New Zealand.

Boh Runga and Michael Hill among jewellery brands in New Zealand, by month

Share of searches by month for Michael Hill, Boh Runga. The figures are in the table below the chart.

View monthly share of searches table
MonthMichael HillPandoraSwarovskiTiffany & Co.Walker & HallZoe & MorganBoh RungaMeadowlarkMejuriThomas Sabo
Oct 202543%15.6%12.9%10.7%10%4.4%1.6%0.71%0.74%0.41%
Nov 202543.2%15.7%15.2%8.8%6.8%6.8%1.7%0.7%0.76%0.39%
Dec 202538.4%20.5%16.4%9.4%7.4%4%2.2%0.77%0.52%0.37%
Jan 202641.5%14.3%15%12.4%8%4.3%2.4%0.93%0.73%0.43%
Feb 202644.9%14.2%13.3%11.1%8.6%3.8%2%0.99%0.67%0.43%
Mar 202638.2%12.6%16.7%11.4%8.9%7.3%2.6%1.2%0.68%0.37%
Apr 202645.2%13.5%13.7%11.1%8.7%3.9%1.7%0.93%0.77%0.43%
May 202642.4%15.7%15.6%10.4%8.1%3.6%1.9%1.1%0.86%0.39%
Jun 202640.5%16.8%14.9%12%7.7%3.4%1.9%1.2%1.2%0.46%
Jul 202638.7%15.8%14.7%11.6%7.4%6.1%2.7%1.2%1.3%0.45%
Aug 202642.4%16%13.2%12.7%6.6%3.6%2.9%1.2%0.83%0.5%
Sep 202640.3%16.4%14.9%12.2%7.7%4.2%1.9%1.4%0.67%0.47%

How has the Boh Runga and Michael Hill comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery brands in September 2026?

2 changes

  1. In September 2026, Michael Hill lost share of searches among jewellery brands in New Zealand, from 42.4% to 40.3%.

  2. In September 2026, Boh Runga lost share of searches among jewellery brands in New Zealand, from 2.9% to 1.9%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Boh Runga’s and Michael Hill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boh Runga

1 branded search term

  • boh runga

Michael Hill

10 branded search terms

  • michael hill
  • michael hill botany
  • michael hill charm
  • michael hill lynnmall
  • michael hill northlands
  • michael hill palms
  • michael hill richmond
  • michael hill sales
  • michaelhill
  • sir michael hill

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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