Brandwave

How popular isMichael Hill?

In September 2026, people searched for Michael Hill by name about 36,800 times in New Zealand, an 18.7% decrease from the previous year. These searches made up 26.4% of all New Zealand jewellery retailer searches, placing Michael Hill second out of nine retailers. When we asked both ChatGPT and Google AI Overviews about jewellery retailers, Michael Hill appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Michael Hill is the second most searched of 9 competitors and the most recommended in AI answers.

  1. PascoesShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Michael HillShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LovisaShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. PandoraShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Stewart DawsonsShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

+4 more

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Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Michael Hill was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Michael Hill is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michael Hill1st
  2. Walker & Hall2nd
  3. Naveya & Sloane3rd
  4. Pascoes4th
  5. Pandora5th
  6. Lovisa6th
  7. Partridge Jewellers7th
  8. Stewart Dawsons–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which jewellery retailers compete with Michael Hill?

Michael Hill against jewellery retailers in New Zealand, by month

Share of searches by month for Pascoes, Michael Hill, Lovisa, Pandora, Stewart Dawsons, Walker & Hall, Partridge Jewellers. The figures are in the table below the chart.

View monthly share of searches table
MonthPascoesMichael HillLovisaPandoraStewart DawsonsWalker & HallPartridge JewellersGoldmarkNaveya & Sloane
Oct 202530.2%26.7%14.8%10.2%6.4%5.8%2.6%1.9%1.4%
Nov 202527.9%30.2%14.1%11.9%6%4.5%2.1%2.2%1.1%
Dec 202532.8%24.7%13.8%13.6%5.9%4.5%1.6%2.2%0.88%
Jan 202626.3%28.2%15.9%11.1%6.8%5.2%2.9%1.7%1.9%
Feb 202628%30.3%13.8%10.6%6%5.5%2.5%1.5%1.6%
Mar 202626.7%28.2%15.7%9.9%6.7%6.2%3.4%1.6%1.5%
Apr 202628%30.5%14.1%9.9%6.1%5.6%2.5%1.8%1.3%
May 202627.4%29.4%13.5%12.3%5.7%5.3%3%2.1%1.3%
Jun 202626%27.8%15.3%13.4%6.5%5%2.8%1.7%1.4%
Jul 202626.5%27.8%15.4%12.5%6.6%5%2.8%2%1.4%
Aug 202627.6%29.8%13.7%12.5%5.9%4.4%2.5%2.2%1.3%
Sep 202630.3%26.4%14.7%11.6%6.2%4.7%3.2%1.6%1.1%

  1. 1.Pascoes

    30.3%

    Moved from 2nd to 1st. 42.1K estimated branded searches, +2.6% vs prior month. Share +2.6 points.

  2. 2.Michael Hill

    26.4%

    Moved from 1st to 2nd. 36.8K estimated branded searches, -16.8% vs prior month. Share -3.4 points.

  3. 3.Lovisa

    14.7%

    Held 3rd. 20.5K estimated branded searches, +0.49% vs prior month. Share +1 points.

  4. 4.Pandora

    11.6%

    Held 4th. 16.2K estimated branded searches, -12.6% vs prior month. Share -0.8 points.

  5. 5.Stewart Dawsons

    6.2%

    Held 5th. 8.7K estimated branded searches, -1.3% vs prior month. Share +0.3 points.

  6. 6.Walker & Hall

    4.7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Partridge Jewellers

    3.2%

    Held 7th. 4.5K estimated branded searches, +21.4% vs prior month. Share +0.7 points.

  8. 8.Goldmark

    1.6%

    Held 8th. 2.2K estimated branded searches, -33.4% vs prior month. Share -0.6 points.

  9. 9.Naveya & Sloane

    1.1%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Michael Hill and its closest rivals

Every comparison with Michael Hill

15 comparisons

How has branded search demand for Michael Hill changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Michael Hill in New Zealand fell from 45.3K to 36.8K.
  • Across the 12 months ending September 2026, Michael Hill’s share of searches among jewellery retailers in New Zealand peaked at 30.5% in April 2026 and was lowest at 24.7% in December 2025.

How did search popularity change for New Zealand jewellery retailers in September 2026?

6 changes

  1. In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.

  2. In September 2026, Lovisa gained share of searches among jewellery retailers in New Zealand, from 13.7% to 14.7%.

  3. In September 2026, Partridge Jewellers gained share of searches among jewellery retailers in New Zealand, from 2.5% to 3.2%.

  4. In September 2026, Michael Hill lost share of searches among jewellery retailers in New Zealand, from 29.8% to 26.4%.

  5. In September 2026, Pandora lost share of searches among jewellery retailers in New Zealand, from 12.5% to 11.6%.

  6. In September 2026, Goldmark lost share of searches among jewellery retailers in New Zealand, from 2.2% to 1.6%.

How are Michael Hill’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Michael Hill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • michael hill
  • michael hill botany
  • michael hill charm
  • michael hill earrings
  • michael hill jewellery
  • michael hill lynnmall
  • michael hill northlands
  • michael hill palms
  • michael hill richmond
  • michael hill rings
  • michael hill sales
  • michaelhill
  • michaelhill earrings
  • michaelhill jewellery
  • michaelhill rings
  • sir michael hill

Do you work for Michael Hill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Michael Hill compete?

Michael Hill is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Jewellery retailers2nd of 926.4%Shown above
Jewellery brands1st of 1040.3%Show ranking
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Is Michael Hill your brand?

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