Brandwave

How popular isWalker & Hall?

In September 2026, people searched for Walker & Hall by name about 6,600 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 4.7% of all New Zealand jewellery retailer searches, placing Walker & Hall sixth out of nine retailers. When we asked both ChatGPT and Google AI Overviews about jewellery retailers, Walker & Hall appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Walker & Hall is the sixth most searched of 9 competitors and the second most recommended in AI answers.

  1. PascoesShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Michael HillShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LovisaShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. PandoraShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Walker & HallShare of searches 4.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+4 more

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Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Walker & Hall was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Walker & Hall is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michael Hill1st
  2. Walker & Hall2nd
  3. Naveya & Sloane3rd
  4. Pascoes4th
  5. Pandora5th
  6. Lovisa6th
  7. Partridge Jewellers7th
  8. Stewart Dawsons–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which jewellery retailers compete with Walker & Hall?

Walker & Hall against jewellery retailers in New Zealand, by month

Share of searches by month for Pascoes, Michael Hill, Lovisa, Pandora, Stewart Dawsons, Walker & Hall, Partridge Jewellers. The figures are in the table below the chart.

View monthly share of searches table
MonthPascoesMichael HillLovisaPandoraStewart DawsonsWalker & HallPartridge JewellersGoldmarkNaveya & Sloane
Oct 202530.2%26.7%14.8%10.2%6.4%5.8%2.6%1.9%1.4%
Nov 202527.9%30.2%14.1%11.9%6%4.5%2.1%2.2%1.1%
Dec 202532.8%24.7%13.8%13.6%5.9%4.5%1.6%2.2%0.88%
Jan 202626.3%28.2%15.9%11.1%6.8%5.2%2.9%1.7%1.9%
Feb 202628%30.3%13.8%10.6%6%5.5%2.5%1.5%1.6%
Mar 202626.7%28.2%15.7%9.9%6.7%6.2%3.4%1.6%1.5%
Apr 202628%30.5%14.1%9.9%6.1%5.6%2.5%1.8%1.3%
May 202627.4%29.4%13.5%12.3%5.7%5.3%3%2.1%1.3%
Jun 202626%27.8%15.3%13.4%6.5%5%2.8%1.7%1.4%
Jul 202626.5%27.8%15.4%12.5%6.6%5%2.8%2%1.4%
Aug 202627.6%29.8%13.7%12.5%5.9%4.4%2.5%2.2%1.3%
Sep 202630.3%26.4%14.7%11.6%6.2%4.7%3.2%1.6%1.1%

  1. 1.Pascoes

    30.3%

    Moved from 2nd to 1st. 42.1K estimated branded searches, +2.6% vs prior month. Share +2.6 points.

  2. 2.Michael Hill

    26.4%

    Moved from 1st to 2nd. 36.8K estimated branded searches, -16.8% vs prior month. Share -3.4 points.

  3. 3.Lovisa

    14.7%

    Held 3rd. 20.5K estimated branded searches, +0.49% vs prior month. Share +1 points.

  4. 4.Pandora

    11.6%

    Held 4th. 16.2K estimated branded searches, -12.6% vs prior month. Share -0.8 points.

  5. 5.Stewart Dawsons

    6.2%

    Held 5th. 8.7K estimated branded searches, -1.3% vs prior month. Share +0.3 points.

  6. 6.Walker & Hall

    4.7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Partridge Jewellers

    3.2%

    Held 7th. 4.5K estimated branded searches, +21.4% vs prior month. Share +0.7 points.

  8. 8.Goldmark

    1.6%

    Held 8th. 2.2K estimated branded searches, -33.4% vs prior month. Share -0.6 points.

  9. 9.Naveya & Sloane

    1.1%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Walker & Hall and its closest rivals

Every comparison with Walker & Hall

15 comparisons

How has branded search demand for Walker & Hall changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Walker & Hall in New Zealand fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Walker & Hall’s share of searches among jewellery retailers in New Zealand decreased from 5.8% to 4.7%.
  • Across the 12 months ending September 2026, Walker & Hall’s share of searches among jewellery retailers in New Zealand peaked at 6.2% in March 2026 and was lowest at 4.4% in August 2026.

How did search popularity change for New Zealand jewellery retailers in September 2026?

6 changes

  1. In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.

  2. In September 2026, Lovisa gained share of searches among jewellery retailers in New Zealand, from 13.7% to 14.7%.

  3. In September 2026, Partridge Jewellers gained share of searches among jewellery retailers in New Zealand, from 2.5% to 3.2%.

  4. In September 2026, Michael Hill lost share of searches among jewellery retailers in New Zealand, from 29.8% to 26.4%.

  5. In September 2026, Pandora lost share of searches among jewellery retailers in New Zealand, from 12.5% to 11.6%.

  6. In September 2026, Goldmark lost share of searches among jewellery retailers in New Zealand, from 2.2% to 1.6%.

How are Walker & Hall’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Walker & Hall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • walker & hall
  • walker hall
  • walkerhall

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How the Brand Demand Index is measured

Where does Walker & Hall compete?

Walker & Hall is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Jewellery retailers6th of 94.7%Shown above
Jewellery brands5th of 107.7%Show ranking
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