Brandwave

How popular isGoldmark?

In September 2026, people searched for Goldmark by name about 2,210 times in New Zealand, a 29.8% decrease from the previous year. These searches made up 1.6% of all New Zealand jewellery retailer searches, placing Goldmark eighth out of nine retailers. When we asked both ChatGPT and Google AI Overviews about jewellery retailers, Goldmark did not appear in any of the answers.

Search and AI answers in September 2026

Goldmark is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. PascoesShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Michael HillShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LovisaShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. PandoraShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. GoldmarkShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goldmark did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michael Hill1st
  2. Walker & Hall2nd
  3. Naveya & Sloane3rd
  4. Pascoes4th
  5. Pandora5th
  6. Lovisa6th
  7. Partridge Jewellers7th
  8. Stewart Dawsons–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which jewellery retailers compete with Goldmark?

Goldmark against jewellery retailers in New Zealand, by month

Share of searches by month for Pascoes, Michael Hill, Lovisa, Pandora, Stewart Dawsons, Walker & Hall, Partridge Jewellers, Goldmark. The figures are in the table below the chart.

View monthly share of searches table
MonthPascoesMichael HillLovisaPandoraStewart DawsonsWalker & HallPartridge JewellersGoldmarkNaveya & Sloane
Oct 202530.2%26.7%14.8%10.2%6.4%5.8%2.6%1.9%1.4%
Nov 202527.9%30.2%14.1%11.9%6%4.5%2.1%2.2%1.1%
Dec 202532.8%24.7%13.8%13.6%5.9%4.5%1.6%2.2%0.88%
Jan 202626.3%28.2%15.9%11.1%6.8%5.2%2.9%1.7%1.9%
Feb 202628%30.3%13.8%10.6%6%5.5%2.5%1.5%1.6%
Mar 202626.7%28.2%15.7%9.9%6.7%6.2%3.4%1.6%1.5%
Apr 202628%30.5%14.1%9.9%6.1%5.6%2.5%1.8%1.3%
May 202627.4%29.4%13.5%12.3%5.7%5.3%3%2.1%1.3%
Jun 202626%27.8%15.3%13.4%6.5%5%2.8%1.7%1.4%
Jul 202626.5%27.8%15.4%12.5%6.6%5%2.8%2%1.4%
Aug 202627.6%29.8%13.7%12.5%5.9%4.4%2.5%2.2%1.3%
Sep 202630.3%26.4%14.7%11.6%6.2%4.7%3.2%1.6%1.1%

  1. 1.Pascoes

    30.3%

    Moved from 2nd to 1st. 42.1K estimated branded searches, +2.6% vs prior month. Share +2.6 points.

  2. 2.Michael Hill

    26.4%

    Moved from 1st to 2nd. 36.8K estimated branded searches, -16.8% vs prior month. Share -3.4 points.

  3. 3.Lovisa

    14.7%

    Held 3rd. 20.5K estimated branded searches, +0.49% vs prior month. Share +1 points.

  4. 4.Pandora

    11.6%

    Held 4th. 16.2K estimated branded searches, -12.6% vs prior month. Share -0.8 points.

  5. 5.Stewart Dawsons

    6.2%

    Held 5th. 8.7K estimated branded searches, -1.3% vs prior month. Share +0.3 points.

  6. 6.Walker & Hall

    4.7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Partridge Jewellers

    3.2%

    Held 7th. 4.5K estimated branded searches, +21.4% vs prior month. Share +0.7 points.

  8. 8.Goldmark

    1.6%

    Held 8th. 2.2K estimated branded searches, -33.4% vs prior month. Share -0.6 points.

  9. 9.Naveya & Sloane

    1.1%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Goldmark and its closest rivals

Every comparison with Goldmark

8 comparisons

How has branded search demand for Goldmark changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Goldmark in New Zealand fell from 3.1K to 2.2K.
  • Across the 12 months ending September 2026, Goldmark’s share of searches among jewellery retailers in New Zealand held steady, from 1.9% to 1.6%.

How did search popularity change for New Zealand jewellery retailers in September 2026?

6 changes

  1. In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.

  2. In September 2026, Lovisa gained share of searches among jewellery retailers in New Zealand, from 13.7% to 14.7%.

  3. In September 2026, Partridge Jewellers gained share of searches among jewellery retailers in New Zealand, from 2.5% to 3.2%.

  4. In September 2026, Michael Hill lost share of searches among jewellery retailers in New Zealand, from 29.8% to 26.4%.

  5. In September 2026, Pandora lost share of searches among jewellery retailers in New Zealand, from 12.5% to 11.6%.

  6. In September 2026, Goldmark lost share of searches among jewellery retailers in New Zealand, from 2.2% to 1.6%.

How are Goldmark’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Goldmark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • goldmark
  • goldmark earrings
  • goldmark engagement rings
  • goldmark jewellery
  • goldmark rings

How the Brand Demand Index is measured

Who owns Goldmark?

Goldmark is owned by Pascoes Group. Brandwave also tracks Pascoes and Stewart Dawsons, owned by the same company, in New Zealand.

Do you work for Goldmark? To request corrections or removal please contact us via our support page and we will be happy to assist.

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