Goldmark vs Stewart Dawsons:Which is more popular by branded search in New Zealand?
In August 2026, Stewart Dawsons had more branded searches than Goldmark among jewellery retailers in New Zealand. Stewart Dawsons was estimated to have 10K branded searches compared to Goldmark’s 4.8K, and held a 4.4% Share of Search versus Goldmark’s 2.1%.
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Which is more popular in search, Goldmark or Stewart Dawsons?
Compare the jewellery stores New Zealanders buy engagement rings, watches and gifts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stewart Dawsons, Goldmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Michael Hill | Pandora | Pascoes | Lovisa | Stewart Dawsons | Walker & Hall | Goldmark | Partridge Jewellers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 21.3% | 25.2% | 14.7% | 4.7% | 5.3% | 1.7% | 2.5% |
| Nov 2025 | 25.7% | 25.9% | 22.9% | 13.7% | 4.2% | 4% | 1.9% | 1.7% |
| Dec 2025 | 23% | 26.7% | 25.9% | 12.7% | 4.2% | 4% | 2% | 1.4% |
| Jan 2026 | 26.1% | 22.2% | 22.5% | 15.2% | 5% | 4.8% | 1.9% | 2.3% |
| Feb 2026 | 28.9% | 20.7% | 23.4% | 13.6% | 4.5% | 5.1% | 1.7% | 2.1% |
| Mar 2026 | 26.5% | 21.6% | 21.5% | 15.3% | 5.1% | 5.7% | 1.7% | 2.9% |
| Apr 2026 | 28.3% | 20.6% | 22.7% | 14.2% | 4.8% | 5.2% | 1.8% | 2.3% |
| May 2026 | 25.7% | 25.8% | 22.5% | 12.6% | 4.2% | 4.9% | 1.8% | 2.4% |
| Jun 2026 | 24.3% | 26.9% | 21.4% | 14.3% | 4.7% | 4.7% | 1.5% | 2.2% |
| Jul 2026 | 24.2% | 24.1% | 22.8% | 15% | 4.9% | 4.8% | 1.8% | 2.4% |
| Aug 2026 | 26.4% | 24.2% | 23.4% | 13.1% | 4.4% | 4.3% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Goldmark and Stewart Dawsons comparison changed over the last 12 months?
3 findings
- Stewart Dawsons was ahead of Goldmark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goldmark’s estimated Share of Search among jewellery retailers in New Zealand moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 4.3K to 4.8K.
- Across the 11 months ending August 2026, Stewart Dawsons’ estimated Share of Search among jewellery retailers in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 11.6K to 10K.
How did search popularity change for New Zealand jewellery retailers in August 2026?
2 changes
In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.
In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Goldmark’s and Stewart Dawsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goldmark
10 branded search terms
- goldmark
- goldmark co nz
- goldmark earrings
- goldmark engagement rings
- goldmark jewellery
- goldmark near me
- goldmark nz
- goldmark online
- goldmark rings
- goldmark store
Stewart Dawsons
12 branded search terms
- stewart dawsons
- stewart dawsons botany
- stewart dawsons earrings
- stewart dawsons engagement rings
- stewart dawsons jewellery
- stewart dawsons lower hutt
- stewart dawsons near me
- stewart dawsons nz
- stewart dawsons online
- stewart dawsons rings
- stewartdawsons
- stewartdawsons co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.