Goldmark vs Pascoes:Which is more popular by branded search in New Zealand?
In August 2026, Pascoes had more branded searches than Goldmark among jewellery retailers in New Zealand. Pascoes was estimated to have 52.8K branded searches compared to Goldmark’s 4.8K, and held a 23.4% Share of Search versus Goldmark’s 2.1%.
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Which is more popular in search, Goldmark or Pascoes?
Compare the jewellery stores New Zealanders buy engagement rings, watches and gifts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pascoes, Goldmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Michael Hill | Pandora | Pascoes | Lovisa | Stewart Dawsons | Walker & Hall | Goldmark | Partridge Jewellers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 21.3% | 25.2% | 14.7% | 4.7% | 5.3% | 1.7% | 2.5% |
| Nov 2025 | 25.7% | 25.9% | 22.9% | 13.7% | 4.2% | 4% | 1.9% | 1.7% |
| Dec 2025 | 23% | 26.7% | 25.9% | 12.7% | 4.2% | 4% | 2% | 1.4% |
| Jan 2026 | 26.1% | 22.2% | 22.5% | 15.2% | 5% | 4.8% | 1.9% | 2.3% |
| Feb 2026 | 28.9% | 20.7% | 23.4% | 13.6% | 4.5% | 5.1% | 1.7% | 2.1% |
| Mar 2026 | 26.5% | 21.6% | 21.5% | 15.3% | 5.1% | 5.7% | 1.7% | 2.9% |
| Apr 2026 | 28.3% | 20.6% | 22.7% | 14.2% | 4.8% | 5.2% | 1.8% | 2.3% |
| May 2026 | 25.7% | 25.8% | 22.5% | 12.6% | 4.2% | 4.9% | 1.8% | 2.4% |
| Jun 2026 | 24.3% | 26.9% | 21.4% | 14.3% | 4.7% | 4.7% | 1.5% | 2.2% |
| Jul 2026 | 24.2% | 24.1% | 22.8% | 15% | 4.9% | 4.8% | 1.8% | 2.4% |
| Aug 2026 | 26.4% | 24.2% | 23.4% | 13.1% | 4.4% | 4.3% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Goldmark and Pascoes comparison changed over the last 12 months?
3 findings
- Pascoes was ahead of Goldmark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goldmark’s estimated Share of Search among jewellery retailers in New Zealand moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 4.3K to 4.8K.
- Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand moved from 25.2% to 23.4%, and its estimated monthly branded searches moved from 62K to 52.8K.
How did search popularity change for New Zealand jewellery retailers in August 2026?
2 changes
In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.
In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Goldmark’s and Pascoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goldmark
10 branded search terms
- goldmark
- goldmark co nz
- goldmark earrings
- goldmark engagement rings
- goldmark jewellery
- goldmark near me
- goldmark nz
- goldmark online
- goldmark rings
- goldmark store
Pascoes
28 branded search terms
- james pascoes
- pascoes
- pascoes bayfair
- pascoes black friday sale
- pascoes casio
- pascoes co nz
- pascoes diamond rings
- pascoes earrings
- pascoes engagement rings
- pascoes g shock
- pascoes gold rings
- pascoes gold sale
- pascoes jewellery
- pascoes jewellery sale
- pascoes mens rings
- pascoes near me
- pascoes northlands
- pascoes nz
- pascoes online
- pascoes queensgate
- pascoes rings
- pascoes sale
- pascoes seiko
- pascoes silver rings
- pascoes the base
- pascoes the crossing
- pascoes the jeweller
- pascoes the palms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.