Goldmark vs Naveya & Sloane:Which is more popular?
In September 2026, Goldmark had more branded searches than Naveya & Sloane among jewellery retailers in New Zealand. Goldmark had about 2,210 branded searches, while Naveya & Sloane had 1,600. Goldmark made up 1.6% of all jewellery retailer searches we track, and Naveya & Sloane accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about jewellery retailers, Naveya & Sloane appeared in four of the five answers and Goldmark in none.
Who do people search for more?
Goldmark, about 38% more searches than Naveya & Sloane
Who does AI mention more?
Naveya & Sloane, mentioned in 4 of 5 answers, Goldmark in 0
Who does AI recommend more?
Naveya & Sloane, the only one of the two named
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Top jewellery retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Naveya & Sloane was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Goldmark did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery retailers
5 answers
Asked ChatGPT
“Which jewellery retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best jewellery retailers in New Zealand?”
Asked ChatGPT
“What's the best jewellery retailer in New Zealand for an engagement ring?”
Searched Google, AI Overview
“jewellery stores nz”
Searched Google, AI Overview
“engagement rings nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Goldmark or Naveya & Sloane more popular in search?
This chart shows how often people search Google for Goldmark and Naveya & Sloane by name. Each line represents a brand's share of searches for all nine jewellery retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Goldmark, Naveya & Sloane. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pascoes | Michael Hill | Lovisa | Pandora | Stewart Dawsons | Walker & Hall | Partridge Jewellers | Goldmark | Naveya & Sloane |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 26.7% | 14.8% | 10.2% | 6.4% | 5.8% | 2.6% | 1.9% | 1.4% |
| Nov 2025 | 27.9% | 30.2% | 14.1% | 11.9% | 6% | 4.5% | 2.1% | 2.2% | 1.1% |
| Dec 2025 | 32.8% | 24.7% | 13.8% | 13.6% | 5.9% | 4.5% | 1.6% | 2.2% | 0.88% |
| Jan 2026 | 26.3% | 28.2% | 15.9% | 11.1% | 6.8% | 5.2% | 2.9% | 1.7% | 1.9% |
| Feb 2026 | 28% | 30.3% | 13.8% | 10.6% | 6% | 5.5% | 2.5% | 1.5% | 1.6% |
| Mar 2026 | 26.7% | 28.2% | 15.7% | 9.9% | 6.7% | 6.2% | 3.4% | 1.6% | 1.5% |
| Apr 2026 | 28% | 30.5% | 14.1% | 9.9% | 6.1% | 5.6% | 2.5% | 1.8% | 1.3% |
| May 2026 | 27.4% | 29.4% | 13.5% | 12.3% | 5.7% | 5.3% | 3% | 2.1% | 1.3% |
| Jun 2026 | 26% | 27.8% | 15.3% | 13.4% | 6.5% | 5% | 2.8% | 1.7% | 1.4% |
| Jul 2026 | 26.5% | 27.8% | 15.4% | 12.5% | 6.6% | 5% | 2.8% | 2% | 1.4% |
| Aug 2026 | 27.6% | 29.8% | 13.7% | 12.5% | 5.9% | 4.4% | 2.5% | 2.2% | 1.3% |
| Sep 2026 | 30.3% | 26.4% | 14.7% | 11.6% | 6.2% | 4.7% | 3.2% | 1.6% | 1.1% |
How has the Goldmark and Naveya & Sloane comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Naveya & Sloane took it in January 2026, Goldmark took it in March 2026.
- Across the 12 months ending September 2026, Goldmark’s share of searches among jewellery retailers in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 3.1K to 2.2K.
- Across the 12 months ending September 2026, Naveya & Sloane’s share of searches among jewellery retailers in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for New Zealand jewellery retailers in September 2026?
2 changes
In September 2026, Goldmark lost share of searches among jewellery retailers in New Zealand, from 2.2% to 1.6%.
Estimated monthly branded searches for Naveya & Sloane in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Goldmark’s and Naveya & Sloane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goldmark
5 branded search terms
- goldmark
- goldmark earrings
- goldmark engagement rings
- goldmark jewellery
- goldmark rings
Naveya & Sloane
2 branded search terms
- naveya & sloane
- naveya and sloane
Other head-to-heads among jewellery retailers
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