Brandwave

Lovisa vs Pascoes:Which is more popular?

In September 2026, Pascoes had more branded searches than Lovisa among jewellery retailers in New Zealand. Pascoes had about 42,100 branded searches, while Lovisa had 20,500. Pascoes made up 30.3% of all jewellery retailer searches we track, and Lovisa accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about jewellery retailers, Pascoes appeared in three of the five answers and Lovisa in two. Pascoes was mentioned before Lovisa in two out of three answers that named either.

Among jewellery retailers in New Zealand in September 2026

Who do people search for more?

Pascoes, about 2 searches for every 1 for Lovisa

Pascoes 42.1K searchesLovisa 20.5K searches

Who does AI mention more?

Pascoes, mentioned in 3 of 5 answers, Lovisa in 2

Pascoes in 3 of 5Lovisa in 2 of 5

Who does AI recommend more?

Pascoes, named ahead of Lovisa in 2 of 3 answers

Pascoes first in 2Lovisa first in 1

Follow Lovisa vs Pascoes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pascoes was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lovisa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pascoes was listed before Lovisa in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michael Hill1st
  2. Walker & Hall2nd
  3. Naveya & Sloane3rd
  4. Pascoes4th
  5. Pandora5th
  6. Lovisa6th
  7. Partridge Jewellers7th
  8. Stewart Dawsons–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lovisa or Pascoes more popular in search?

This chart shows how often people search Google for Lovisa and Pascoes by name. Each line represents a brand's share of searches for all nine jewellery retailers we track, month by month, from searches in New Zealand.

Lovisa and Pascoes among jewellery retailers in New Zealand, by month

Share of searches by month for Pascoes, Lovisa. The figures are in the table below the chart.

View monthly share of searches table
MonthPascoesMichael HillLovisaPandoraStewart DawsonsWalker & HallPartridge JewellersGoldmarkNaveya & Sloane
Oct 202530.2%26.7%14.8%10.2%6.4%5.8%2.6%1.9%1.4%
Nov 202527.9%30.2%14.1%11.9%6%4.5%2.1%2.2%1.1%
Dec 202532.8%24.7%13.8%13.6%5.9%4.5%1.6%2.2%0.88%
Jan 202626.3%28.2%15.9%11.1%6.8%5.2%2.9%1.7%1.9%
Feb 202628%30.3%13.8%10.6%6%5.5%2.5%1.5%1.6%
Mar 202626.7%28.2%15.7%9.9%6.7%6.2%3.4%1.6%1.5%
Apr 202628%30.5%14.1%9.9%6.1%5.6%2.5%1.8%1.3%
May 202627.4%29.4%13.5%12.3%5.7%5.3%3%2.1%1.3%
Jun 202626%27.8%15.3%13.4%6.5%5%2.8%1.7%1.4%
Jul 202626.5%27.8%15.4%12.5%6.6%5%2.8%2%1.4%
Aug 202627.6%29.8%13.7%12.5%5.9%4.4%2.5%2.2%1.3%
Sep 202630.3%26.4%14.7%11.6%6.2%4.7%3.2%1.6%1.1%

How has the Lovisa and Pascoes comparison changed over the last 12 months?

3 findings
  • Pascoes was ahead of Lovisa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lovisa’s share of searches among jewellery retailers in New Zealand moved from 14.8% to 14.7%, and its estimated monthly branded searches moved from 25K to 20.5K.
  • Across the 12 months ending September 2026, Pascoes’ share of searches among jewellery retailers in New Zealand moved from 30.2% to 30.3%, and its estimated monthly branded searches moved from 51.3K to 42.1K.

How did search popularity change for New Zealand jewellery retailers in September 2026?

2 changes

  1. In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.

  2. In September 2026, Lovisa gained share of searches among jewellery retailers in New Zealand, from 13.7% to 14.7%.

How are branded searches counted?

36 search terms

Brandwave collects information about searches that people make online using Lovisa’s and Pascoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lovisa

17 branded search terms

  • bracelets lovisa
  • lola lovisa
  • lovisa
  • lovisa bayfair
  • lovisa botany
  • lovisa centre place
  • lovisa earrings
  • lovisa jewellery
  • lovisa necklaces
  • lovisa northlands
  • lovisa pearl earrings
  • lovisa pearl necklaces
  • lovisa rings
  • lovisa sale
  • lovisa sylvia park
  • lovisa the base
  • lovisa xmas earrings

Pascoes

19 branded search terms

  • james pascoes
  • pascoes
  • pascoes bayfair
  • pascoes casio
  • pascoes diamond rings
  • pascoes earrings
  • pascoes engagement rings
  • pascoes g shock
  • pascoes jewellery
  • pascoes jewellery sale
  • pascoes northlands
  • pascoes queensgate
  • pascoes rings
  • pascoes sale
  • pascoes seiko
  • pascoes the base
  • pascoes the crossing
  • pascoes the jeweller
  • pascoes the palms

How the Brand Demand Index is measured

Other head-to-heads among jewellery retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free