Brandwave

Pascoes vs Stewart Dawsons:Which is more popular?

In September 2026, Pascoes had more branded searches than Stewart Dawsons among jewellery retailers in New Zealand. Pascoes had about 42,100 branded searches, while Stewart Dawsons had 8,660. Pascoes made up 30.3% of all jewellery retailer searches we track, and Stewart Dawsons accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about jewellery retailers, Pascoes appeared in three of the five answers and Stewart Dawsons in one. Pascoes was mentioned before Stewart Dawsons in every answer that named either.

Among jewellery retailers in New Zealand in September 2026

Who do people search for more?

Pascoes, about 5 searches for every 1 for Stewart Dawsons

Pascoes 42.1K searchesStewart Dawsons 8.7K searches

Who does AI mention more?

Pascoes, mentioned in 3 of 5 answers, Stewart Dawsons in 1

Pascoes in 3 of 5Stewart Dawsons in 1 of 5

Who does AI recommend more?

Pascoes, named ahead of Stewart Dawsons in 2 of 2 answers

Pascoes first in 2Stewart Dawsons never first

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Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pascoes was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stewart Dawsons was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pascoes was listed before Stewart Dawsons in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michael Hill1st
  2. Walker & Hall2nd
  3. Naveya & Sloane3rd
  4. Pascoes4th
  5. Pandora5th
  6. Lovisa6th
  7. Partridge Jewellers7th
  8. Stewart Dawsons–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Pascoes or Stewart Dawsons more popular in search?

This chart shows how often people search Google for Pascoes and Stewart Dawsons by name. Each line represents a brand's share of searches for all nine jewellery retailers we track, month by month, from searches in New Zealand.

Pascoes and Stewart Dawsons among jewellery retailers in New Zealand, by month

Share of searches by month for Pascoes, Stewart Dawsons. The figures are in the table below the chart.

View monthly share of searches table
MonthPascoesMichael HillLovisaPandoraStewart DawsonsWalker & HallPartridge JewellersGoldmarkNaveya & Sloane
Oct 202530.2%26.7%14.8%10.2%6.4%5.8%2.6%1.9%1.4%
Nov 202527.9%30.2%14.1%11.9%6%4.5%2.1%2.2%1.1%
Dec 202532.8%24.7%13.8%13.6%5.9%4.5%1.6%2.2%0.88%
Jan 202626.3%28.2%15.9%11.1%6.8%5.2%2.9%1.7%1.9%
Feb 202628%30.3%13.8%10.6%6%5.5%2.5%1.5%1.6%
Mar 202626.7%28.2%15.7%9.9%6.7%6.2%3.4%1.6%1.5%
Apr 202628%30.5%14.1%9.9%6.1%5.6%2.5%1.8%1.3%
May 202627.4%29.4%13.5%12.3%5.7%5.3%3%2.1%1.3%
Jun 202626%27.8%15.3%13.4%6.5%5%2.8%1.7%1.4%
Jul 202626.5%27.8%15.4%12.5%6.6%5%2.8%2%1.4%
Aug 202627.6%29.8%13.7%12.5%5.9%4.4%2.5%2.2%1.3%
Sep 202630.3%26.4%14.7%11.6%6.2%4.7%3.2%1.6%1.1%

How has the Pascoes and Stewart Dawsons comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery retailers in September 2026?

2 changes

  1. In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.

  2. Estimated monthly branded searches for Stewart Dawsons in New Zealand fell 19.6% over 12 measured months, from 10.8K to 8.7K in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Pascoes’ and Stewart Dawsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pascoes

19 branded search terms

  • james pascoes
  • pascoes
  • pascoes bayfair
  • pascoes casio
  • pascoes diamond rings
  • pascoes earrings
  • pascoes engagement rings
  • pascoes g shock
  • pascoes jewellery
  • pascoes jewellery sale
  • pascoes northlands
  • pascoes queensgate
  • pascoes rings
  • pascoes sale
  • pascoes seiko
  • pascoes the base
  • pascoes the crossing
  • pascoes the jeweller
  • pascoes the palms

Stewart Dawsons

6 branded search terms

  • stewart dawsons
  • stewart dawsons botany
  • stewart dawsons earrings
  • stewart dawsons jewellery
  • stewart dawsons rings
  • stewartdawsons

How the Brand Demand Index is measured

Other head-to-heads among jewellery retailers

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