Michael Hill vs Stewart Dawsons:Which is more popular?
In September 2026, Michael Hill had more branded searches than Stewart Dawsons among jewellery retailers in New Zealand. Michael Hill had about 36,800 branded searches, while Stewart Dawsons had 8,660. Michael Hill made up 26.4% of all jewellery retailer searches we track, and Stewart Dawsons accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about jewellery retailers, Michael Hill appeared in four of the five answers and Stewart Dawsons in one. Michael Hill was mentioned before Stewart Dawsons in every answer that named either.
Who do people search for more?
Michael Hill, about 4 searches for every 1 for Stewart Dawsons
Who does AI mention more?
Michael Hill, mentioned in 4 of 5 answers, Stewart Dawsons in 1
Who does AI recommend more?
Michael Hill, named ahead of Stewart Dawsons in 3 of 3 answers
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Top jewellery retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Michael Hill was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stewart Dawsons was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Michael Hill was listed before Stewart Dawsons in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery retailers
5 answers
Asked ChatGPT
“Which jewellery retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best jewellery retailers in New Zealand?”
Asked ChatGPT
“What's the best jewellery retailer in New Zealand for an engagement ring?”
Searched Google, AI Overview
“jewellery stores nz”
Searched Google, AI Overview
“engagement rings nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Michael Hill or Stewart Dawsons more popular in search?
This chart shows how often people search Google for Michael Hill and Stewart Dawsons by name. Each line represents a brand's share of searches for all nine jewellery retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Michael Hill, Stewart Dawsons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pascoes | Michael Hill | Lovisa | Pandora | Stewart Dawsons | Walker & Hall | Partridge Jewellers | Goldmark | Naveya & Sloane |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 26.7% | 14.8% | 10.2% | 6.4% | 5.8% | 2.6% | 1.9% | 1.4% |
| Nov 2025 | 27.9% | 30.2% | 14.1% | 11.9% | 6% | 4.5% | 2.1% | 2.2% | 1.1% |
| Dec 2025 | 32.8% | 24.7% | 13.8% | 13.6% | 5.9% | 4.5% | 1.6% | 2.2% | 0.88% |
| Jan 2026 | 26.3% | 28.2% | 15.9% | 11.1% | 6.8% | 5.2% | 2.9% | 1.7% | 1.9% |
| Feb 2026 | 28% | 30.3% | 13.8% | 10.6% | 6% | 5.5% | 2.5% | 1.5% | 1.6% |
| Mar 2026 | 26.7% | 28.2% | 15.7% | 9.9% | 6.7% | 6.2% | 3.4% | 1.6% | 1.5% |
| Apr 2026 | 28% | 30.5% | 14.1% | 9.9% | 6.1% | 5.6% | 2.5% | 1.8% | 1.3% |
| May 2026 | 27.4% | 29.4% | 13.5% | 12.3% | 5.7% | 5.3% | 3% | 2.1% | 1.3% |
| Jun 2026 | 26% | 27.8% | 15.3% | 13.4% | 6.5% | 5% | 2.8% | 1.7% | 1.4% |
| Jul 2026 | 26.5% | 27.8% | 15.4% | 12.5% | 6.6% | 5% | 2.8% | 2% | 1.4% |
| Aug 2026 | 27.6% | 29.8% | 13.7% | 12.5% | 5.9% | 4.4% | 2.5% | 2.2% | 1.3% |
| Sep 2026 | 30.3% | 26.4% | 14.7% | 11.6% | 6.2% | 4.7% | 3.2% | 1.6% | 1.1% |
How has the Michael Hill and Stewart Dawsons comparison changed over the last 12 months?
3 findings
- Michael Hill was ahead of Stewart Dawsons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Michael Hill’s share of searches among jewellery retailers in New Zealand moved from 26.7% to 26.4%, and its estimated monthly branded searches moved from 45.3K to 36.8K.
- Across the 12 months ending September 2026, Stewart Dawsons’ share of searches among jewellery retailers in New Zealand moved from 6.4% to 6.2%, and its estimated monthly branded searches moved from 10.8K to 8.7K.
How did search popularity change for New Zealand jewellery retailers in September 2026?
3 changes
In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.
In September 2026, Michael Hill lost share of searches among jewellery retailers in New Zealand, from 29.8% to 26.4%.
Estimated monthly branded searches for Stewart Dawsons in New Zealand fell 19.6% over 12 measured months, from 10.8K to 8.7K in September 2026.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Michael Hill’s and Stewart Dawsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Michael Hill
16 branded search terms
- michael hill
- michael hill botany
- michael hill charm
- michael hill earrings
- michael hill jewellery
- michael hill lynnmall
- michael hill northlands
- michael hill palms
- michael hill richmond
- michael hill rings
- michael hill sales
- michaelhill
- michaelhill earrings
- michaelhill jewellery
- michaelhill rings
- sir michael hill
Stewart Dawsons
6 branded search terms
- stewart dawsons
- stewart dawsons botany
- stewart dawsons earrings
- stewart dawsons jewellery
- stewart dawsons rings
- stewartdawsons
Other head-to-heads among jewellery retailers
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