Brandwave

How popular isLovisa?

In September 2026, people searched for Lovisa by name about 20,500 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 14.7% of all New Zealand jewellery retailer searches, placing Lovisa third out of nine retailers. When we asked both ChatGPT and Google AI Overviews about jewellery retailers, Lovisa appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Lovisa is the third most searched of 9 competitors and the sixth most recommended in AI answers.

  1. PascoesShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Michael HillShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LovisaShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. PandoraShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Stewart DawsonsShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

+4 more

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Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lovisa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lovisa is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michael Hill1st
  2. Walker & Hall2nd
  3. Naveya & Sloane3rd
  4. Pascoes4th
  5. Pandora5th
  6. Lovisa6th
  7. Partridge Jewellers7th
  8. Stewart Dawsons–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which jewellery retailers compete with Lovisa?

Lovisa against jewellery retailers in New Zealand, by month

Share of searches by month for Pascoes, Michael Hill, Lovisa, Pandora, Stewart Dawsons, Walker & Hall, Partridge Jewellers. The figures are in the table below the chart.

View monthly share of searches table
MonthPascoesMichael HillLovisaPandoraStewart DawsonsWalker & HallPartridge JewellersGoldmarkNaveya & Sloane
Oct 202530.2%26.7%14.8%10.2%6.4%5.8%2.6%1.9%1.4%
Nov 202527.9%30.2%14.1%11.9%6%4.5%2.1%2.2%1.1%
Dec 202532.8%24.7%13.8%13.6%5.9%4.5%1.6%2.2%0.88%
Jan 202626.3%28.2%15.9%11.1%6.8%5.2%2.9%1.7%1.9%
Feb 202628%30.3%13.8%10.6%6%5.5%2.5%1.5%1.6%
Mar 202626.7%28.2%15.7%9.9%6.7%6.2%3.4%1.6%1.5%
Apr 202628%30.5%14.1%9.9%6.1%5.6%2.5%1.8%1.3%
May 202627.4%29.4%13.5%12.3%5.7%5.3%3%2.1%1.3%
Jun 202626%27.8%15.3%13.4%6.5%5%2.8%1.7%1.4%
Jul 202626.5%27.8%15.4%12.5%6.6%5%2.8%2%1.4%
Aug 202627.6%29.8%13.7%12.5%5.9%4.4%2.5%2.2%1.3%
Sep 202630.3%26.4%14.7%11.6%6.2%4.7%3.2%1.6%1.1%

  1. 1.Pascoes

    30.3%

    Moved from 2nd to 1st. 42.1K estimated branded searches, +2.6% vs prior month. Share +2.6 points.

  2. 2.Michael Hill

    26.4%

    Moved from 1st to 2nd. 36.8K estimated branded searches, -16.8% vs prior month. Share -3.4 points.

  3. 3.Lovisa

    14.7%

    Held 3rd. 20.5K estimated branded searches, +0.49% vs prior month. Share +1 points.

  4. 4.Pandora

    11.6%

    Held 4th. 16.2K estimated branded searches, -12.6% vs prior month. Share -0.8 points.

  5. 5.Stewart Dawsons

    6.2%

    Held 5th. 8.7K estimated branded searches, -1.3% vs prior month. Share +0.3 points.

  6. 6.Walker & Hall

    4.7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Partridge Jewellers

    3.2%

    Held 7th. 4.5K estimated branded searches, +21.4% vs prior month. Share +0.7 points.

  8. 8.Goldmark

    1.6%

    Held 8th. 2.2K estimated branded searches, -33.4% vs prior month. Share -0.6 points.

  9. 9.Naveya & Sloane

    1.1%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Lovisa and its closest rivals

Every comparison with Lovisa

8 comparisons

How has branded search demand for Lovisa changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lovisa in New Zealand fell from 25K to 20.5K.
  • Across the 12 months ending September 2026, Lovisa’s share of searches among jewellery retailers in New Zealand peaked at 15.9% in January 2026 and was lowest at 13.5% in May 2026.

How did search popularity change for New Zealand jewellery retailers in September 2026?

6 changes

  1. In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.

  2. In September 2026, Lovisa gained share of searches among jewellery retailers in New Zealand, from 13.7% to 14.7%.

  3. In September 2026, Partridge Jewellers gained share of searches among jewellery retailers in New Zealand, from 2.5% to 3.2%.

  4. In September 2026, Michael Hill lost share of searches among jewellery retailers in New Zealand, from 29.8% to 26.4%.

  5. In September 2026, Pandora lost share of searches among jewellery retailers in New Zealand, from 12.5% to 11.6%.

  6. In September 2026, Goldmark lost share of searches among jewellery retailers in New Zealand, from 2.2% to 1.6%.

How are Lovisa’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Lovisa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bracelets lovisa
  • lola lovisa
  • lovisa
  • lovisa bayfair
  • lovisa botany
  • lovisa centre place
  • lovisa earrings
  • lovisa jewellery
  • lovisa necklaces
  • lovisa northlands
  • lovisa pearl earrings
  • lovisa pearl necklaces
  • lovisa rings
  • lovisa sale
  • lovisa sylvia park
  • lovisa the base
  • lovisa xmas earrings

Do you work for Lovisa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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