Lovisa vs Partridge Jewellers:Which is more popular by branded search in New Zealand?
In August 2026, Lovisa had more branded searches than Partridge Jewellers among jewellery retailers in New Zealand. Lovisa was estimated to have 29.6K branded searches compared to Partridge Jewellers’ 4.8K, and held a 13.1% Share of Search versus Partridge Jewellers’ 2.1%.
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Which is more popular in search, Lovisa or Partridge Jewellers?
Compare the jewellery stores New Zealanders buy engagement rings, watches and gifts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lovisa, Partridge Jewellers. The figures are in the table below the chart.
View monthly share of search table
| Month | Michael Hill | Pandora | Pascoes | Lovisa | Stewart Dawsons | Walker & Hall | Goldmark | Partridge Jewellers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 21.3% | 25.2% | 14.7% | 4.7% | 5.3% | 1.7% | 2.5% |
| Nov 2025 | 25.7% | 25.9% | 22.9% | 13.7% | 4.2% | 4% | 1.9% | 1.7% |
| Dec 2025 | 23% | 26.7% | 25.9% | 12.7% | 4.2% | 4% | 2% | 1.4% |
| Jan 2026 | 26.1% | 22.2% | 22.5% | 15.2% | 5% | 4.8% | 1.9% | 2.3% |
| Feb 2026 | 28.9% | 20.7% | 23.4% | 13.6% | 4.5% | 5.1% | 1.7% | 2.1% |
| Mar 2026 | 26.5% | 21.6% | 21.5% | 15.3% | 5.1% | 5.7% | 1.7% | 2.9% |
| Apr 2026 | 28.3% | 20.6% | 22.7% | 14.2% | 4.8% | 5.2% | 1.8% | 2.3% |
| May 2026 | 25.7% | 25.8% | 22.5% | 12.6% | 4.2% | 4.9% | 1.8% | 2.4% |
| Jun 2026 | 24.3% | 26.9% | 21.4% | 14.3% | 4.7% | 4.7% | 1.5% | 2.2% |
| Jul 2026 | 24.2% | 24.1% | 22.8% | 15% | 4.9% | 4.8% | 1.8% | 2.4% |
| Aug 2026 | 26.4% | 24.2% | 23.4% | 13.1% | 4.4% | 4.3% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Lovisa and Partridge Jewellers comparison changed over the last 12 months?
3 findings
- Lovisa was ahead of Partridge Jewellers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand moved from 14.7% to 13.1%, and its estimated monthly branded searches moved from 36K to 29.6K.
- Across the 11 months ending August 2026, Partridge Jewellers’ estimated Share of Search among jewellery retailers in New Zealand moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 6.1K to 4.8K.
How did search popularity change for New Zealand jewellery retailers in August 2026?
2 changes
In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.
In August 2026, Partridge Jewellers fell from 7th to 8th among jewellery retailers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Lovisa’s and Partridge Jewellers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lovisa
22 branded search terms
- bracelets lovisa
- lola lovisa
- lovisa
- lovisa bayfair
- lovisa botany
- lovisa centre place
- lovisa co nz
- lovisa earrings
- lovisa jewellery
- lovisa near me
- lovisa necklaces
- lovisa northlands
- lovisa nz
- lovisa online
- lovisa pearl earrings
- lovisa pearl necklaces
- lovisa rings
- lovisa sale
- lovisa shop
- lovisa sylvia park
- lovisa the base
- lovisa xmas earrings
Partridge Jewellers
9 branded search terms
- partridge jewellers
- partridge jewellers near me
- partridge jewellers nz
- partridge jewellers queen street
- partridge jewellers rings
- partridge jewellers rolex
- partridge jewellers watches
- partridgejewellers
- partridgejewellers com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.