Brandwave

Lovisa vs Naveya & Sloane:Which is more popular?

In September 2026, Lovisa had more branded searches than Naveya & Sloane among jewellery retailers in New Zealand. Lovisa had about 20,500 branded searches, while Naveya & Sloane had 1,600. Lovisa made up 14.7% of all jewellery retailer searches we track, and Naveya & Sloane accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about jewellery retailers, Naveya & Sloane appeared in four of the five answers and Lovisa in two. Naveya & Sloane was mentioned before Lovisa in three out of four answers.

Among jewellery retailers in New Zealand in September 2026

Who do people search for more?

Lovisa, about 13 searches for every 1 for Naveya & Sloane

Lovisa 20.5K searchesNaveya & Sloane 1.6K searches

Who does AI mention more?

Naveya & Sloane, mentioned in 4 of 5 answers, Lovisa in 2

Naveya & Sloane in 4 of 5Lovisa in 2 of 5

Who does AI recommend more?

Naveya & Sloane, named ahead of Lovisa in 3 of 4 answers

Naveya & Sloane first in 3Lovisa first in 1

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Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naveya & Sloane was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lovisa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Naveya & Sloane was listed before Lovisa in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michael Hill1st
  2. Walker & Hall2nd
  3. Naveya & Sloane3rd
  4. Pascoes4th
  5. Pandora5th
  6. Lovisa6th
  7. Partridge Jewellers7th
  8. Stewart Dawsons–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naveya & Sloane4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pascoes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walker & Hall3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partridge Jewellers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart Dawsons1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lovisa or Naveya & Sloane more popular in search?

This chart shows how often people search Google for Lovisa and Naveya & Sloane by name. Each line represents a brand's share of searches for all nine jewellery retailers we track, month by month, from searches in New Zealand.

Lovisa and Naveya & Sloane among jewellery retailers in New Zealand, by month

Share of searches by month for Lovisa, Naveya & Sloane. The figures are in the table below the chart.

View monthly share of searches table
MonthPascoesMichael HillLovisaPandoraStewart DawsonsWalker & HallPartridge JewellersGoldmarkNaveya & Sloane
Oct 202530.2%26.7%14.8%10.2%6.4%5.8%2.6%1.9%1.4%
Nov 202527.9%30.2%14.1%11.9%6%4.5%2.1%2.2%1.1%
Dec 202532.8%24.7%13.8%13.6%5.9%4.5%1.6%2.2%0.88%
Jan 202626.3%28.2%15.9%11.1%6.8%5.2%2.9%1.7%1.9%
Feb 202628%30.3%13.8%10.6%6%5.5%2.5%1.5%1.6%
Mar 202626.7%28.2%15.7%9.9%6.7%6.2%3.4%1.6%1.5%
Apr 202628%30.5%14.1%9.9%6.1%5.6%2.5%1.8%1.3%
May 202627.4%29.4%13.5%12.3%5.7%5.3%3%2.1%1.3%
Jun 202626%27.8%15.3%13.4%6.5%5%2.8%1.7%1.4%
Jul 202626.5%27.8%15.4%12.5%6.6%5%2.8%2%1.4%
Aug 202627.6%29.8%13.7%12.5%5.9%4.4%2.5%2.2%1.3%
Sep 202630.3%26.4%14.7%11.6%6.2%4.7%3.2%1.6%1.1%

How has the Lovisa and Naveya & Sloane comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery retailers in September 2026?

2 changes

  1. In September 2026, Lovisa gained share of searches among jewellery retailers in New Zealand, from 13.7% to 14.7%.

  2. Estimated monthly branded searches for Naveya & Sloane in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Lovisa’s and Naveya & Sloane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lovisa

17 branded search terms

  • bracelets lovisa
  • lola lovisa
  • lovisa
  • lovisa bayfair
  • lovisa botany
  • lovisa centre place
  • lovisa earrings
  • lovisa jewellery
  • lovisa necklaces
  • lovisa northlands
  • lovisa pearl earrings
  • lovisa pearl necklaces
  • lovisa rings
  • lovisa sale
  • lovisa sylvia park
  • lovisa the base
  • lovisa xmas earrings

Naveya & Sloane

2 branded search terms

  • naveya & sloane
  • naveya and sloane

How the Brand Demand Index is measured

Other head-to-heads among jewellery retailers

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