Brandwave

Meadowlark vs Walker & Hall:Which is more popular?

In September 2026, Walker & Hall had more branded searches than Meadowlark among jewellery brands in New Zealand. Walker & Hall had about 6,600 branded searches, while Meadowlark had 1,170. Walker & Hall made up 7.7% of all jewellery brand searches we track, and Meadowlark accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Meadowlark appeared in four of the five answers and Walker & Hall in three. Meadowlark was mentioned before Walker & Hall in three out of five answers.

Among jewellery brands in New Zealand in September 2026

Who do people search for more?

Walker & Hall, about 6 searches for every 1 for Meadowlark

Walker & Hall 6.6K searchesMeadowlark 1.2K searches

Who does AI mention more?

Meadowlark, mentioned in 4 of 5 answers, Walker & Hall in 3

Meadowlark in 4 of 5Walker & Hall in 3 of 5

Who does AI recommend more?

Meadowlark, named ahead of Walker & Hall in 3 of 5 answers

Meadowlark first in 3Walker & Hall first in 2

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meadowlark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Walker & Hall was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Meadowlark was listed before Walker & Hall in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Michael Hill3rd
  4. Walker & Hall4th
  5. Boh Runga5th
  6. Pandora–
  7. Swarovski–
  8. Tiffany & Co.–
  9. Mejuri–
  10. Thomas Sabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoe & Morgan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadowlark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walker & Hall3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boh Runga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thomas Sabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Meadowlark or Walker & Hall more popular in search?

This chart shows how often people search Google for Meadowlark and Walker & Hall by name. Each line represents a brand's share of searches for all ten jewellery brands we track, month by month, from searches in New Zealand.

Meadowlark and Walker & Hall among jewellery brands in New Zealand, by month

Share of searches by month for Walker & Hall, Meadowlark. The figures are in the table below the chart.

View monthly share of searches table
MonthMichael HillPandoraSwarovskiTiffany & Co.Walker & HallZoe & MorganBoh RungaMeadowlarkMejuriThomas Sabo
Oct 202543%15.6%12.9%10.7%10%4.4%1.6%0.71%0.74%0.41%
Nov 202543.2%15.7%15.2%8.8%6.8%6.8%1.7%0.7%0.76%0.39%
Dec 202538.4%20.5%16.4%9.4%7.4%4%2.2%0.77%0.52%0.37%
Jan 202641.5%14.3%15%12.4%8%4.3%2.4%0.93%0.73%0.43%
Feb 202644.9%14.2%13.3%11.1%8.6%3.8%2%0.99%0.67%0.43%
Mar 202638.2%12.6%16.7%11.4%8.9%7.3%2.6%1.2%0.68%0.37%
Apr 202645.2%13.5%13.7%11.1%8.7%3.9%1.7%0.93%0.77%0.43%
May 202642.4%15.7%15.6%10.4%8.1%3.6%1.9%1.1%0.86%0.39%
Jun 202640.5%16.8%14.9%12%7.7%3.4%1.9%1.2%1.2%0.46%
Jul 202638.7%15.8%14.7%11.6%7.4%6.1%2.7%1.2%1.3%0.45%
Aug 202642.4%16%13.2%12.7%6.6%3.6%2.9%1.2%0.83%0.5%
Sep 202640.3%16.4%14.9%12.2%7.7%4.2%1.9%1.4%0.67%0.47%

How has the Meadowlark and Walker & Hall comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery brands in September 2026?

2 changes

  1. In September 2026, Walker & Hall gained share of searches among jewellery brands in New Zealand, from 6.6% to 7.7%.

  2. Estimated monthly branded searches for Meadowlark in New Zealand rose 64.8% over 12 measured months, from 710 to 1.2K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Meadowlark’s and Walker & Hall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meadowlark

5 branded search terms

  • meadowlark bracelet
  • meadowlark charms
  • meadowlark earrings
  • meadowlark jewellery
  • meadowlark necklace

Walker & Hall

3 branded search terms

  • walker & hall
  • walker hall
  • walkerhall

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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